Non-Gillette Blades: The Real Map of Where to Buy Them
A cartridge that lasts two or three shaves and pulls on the skin by the third. This is the experience shared by the thread starter, who sees it repeated in online reviews, with an uncomfortable detail: according to those comments, many replacements sold as official are likely fakes. Those looking for non-Gillette razor blades face two problems at once, and the second—avoiding imitations—is as significant as the first.
The alternative market exists and is more populated than supermarket shelves suggest. From two-blade heads manufactured by Personna to packs of a hundred double-edge blades bought abroad for less than the cost of one branded replacement. The problem isn't supply. It's knowing what you're buying.
Why Do Gillette Replacements Last Less?
The hypothesis of counterfeiting gains weight because the symptom, according to the thread's accounts, appears across multiple channels. The same issue is described in bulk purchases from large retailers: dull edges after two or three passes, pulling, and cuts. The pattern repeats across different models, fueling suspicion of a supply issue rather than misuse.
Business dynamics help explain the underlying tension. The shaving division has historically been Procter & Gamble's crown jewel: before the subscription model introduced by Dollar Shave Club—a company Unilever acquired, according to data discussed in the conversation, for $1 billion—the gross margin for that line exceeded 80%. With that cost structure, adding another blade to the head is less a technical improvement and more a pricing argument.
Hence, the deeper suspicion among several participants is this: steel and edge quality have been solved for decades; adding blades doesn't improve the shave but makes it more expensive and multiplies the plastic of a hard-to-recycle object. Marketing, in a word.
Mercadona, Aldi, and Carrefour: Supermarket Alternatives
The quickest route doesn't require changing habits. Mercadona's blue disposable razors, manufactured by Personna, work with two blades and are cheap; they include a button to eject accumulated hair, avoiding hitting the razor against the sink. Aldi's come under their own brand, but each unit bears the BIC logo. Neither aims to match high-end multi-blade performance, which is fine for many skin types.
Carrefour is different because it competes directly. Its six-blade razor sells for under €7 with two cartridges included, and some rate it above the industry standard. The key is the replacement, where real costs are decided: four Carrefour cartridges are around €7, while four Wilkinson Hydro 5 go up to €12.
The exception that proves the rule is Lidl. Its five-blade razor receives unqualified criticism, even when new, not just due to price. Some attribute its manufacturing to Personna, illustrating how much private label is a lottery.
Classic Shaving: Blades for Pennies
The fundamental alternative is going back. A decent double-edge safety razor, well-chosen Chinese manufacture, costs about €3; beware of those mimicking metallic finishes with paint in photos, as they feel like pure plastic in hand. Blades are bought in hundreds: someone gathered 200 units for just under $12 with direct shipping and still has plenty left, because each replacement drops below 10 cents. The total initial outlay—razor and blades—fits within €13 or €15.
The technical argument is solid: a single blade doesn't clog like a battery of five, because it doesn't accumulate debris between blades.
However, price isn't just money. Classic shaving requires time, some skill, and patience. That's where half the hobbyists drop out.
Who Actually Manufactures the Blades You Buy?
Here lies the trap for those wanting to stop funding big groups. The legendary green Astra, for decades a product of a Czech state-owned enterprise, passed into Gillette's hands, which moved production to its St. Petersburg factory. The brand remains a reference for price and quality, but the money takes another route. Sputnik and Rapira are also Russian.
There are exits outside the circuit. The old Czech factory is still operating and returned to shaving with Tiger Platinum, one hundred units per order. And Indian-manufactured Gillette-Wilkinson blades are found very cheaply, though not recommended for coarse beards. For coarse beards, Voskhod has loyal defenders.
In terms of hygiene, there's a curiosity few notice. LEA, La Estrella Alavesa, remains a sixth-generation family business from Álava, founded in 1823. Toja, however, left its original factory in Galicia in 2007 and now produces or distributes from another region. Both make soap; only one maintains intact ownership structure.
Straight Razor, Shavette, or Multi-Blade: Cost of Each Path
The high end of the hobby is the straight razor. A carbon steel Chinese-made one serves for learning at about €8; the leather strop, six; the green abrasive wax with a piece of skin on a board, one euro. With this, you practice on sideburns until you get the angle, which is already given by the spine in a straight razor. Those who don't want to sharpen anything have the shavette, which uses a disposable half-blade and costs about €5.
The problem is that sharpening isn't the same as stropping. A cheap straight razor comes without a factory edge, and restoring it requires skill that can't be improvised, especially if you've never peine a knife. The classic safety razor, however, demands no special skill.
Then there's the opposite extreme, those defending the contrary. There are explicit positions favoring modern razors and canned foam: three minutes, zero cuts, perfect close shave. Cheap, too, if bought on discount.
With all this, the reasonable decision seems simple: two blades, reliable private label, or double-edge. Yet some still pay €12 for four cartridges every month. Convenience has a price, and nobody has yet calculated at what point convenience becomes habit.
Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication.
Read the full discussion (114 replies).