PSOE Paid €12,000 to Influencer to Indoctrinate Youth: The Ademuz Case
The figure is not huge, but it reveals a pattern: €12,000 of public money for an influencer with physical appeal and a condescending discourse to try to brainwash young people. The latest chapter in this saga of paid propagandists bears the name of a Valencian town: Ademuz. An accident with fatalities became the excuse for a sarracena video that has led the influencer, after receiving a wave of criticism and threats, to announce her temporary withdrawal from social media. The question hanging in the air: is this an attack on freedom of expression or the logical consequence of a manipulation machine?
The Contract and Its Figures
Leaked documents show a contract worth €12,000, without specifying the exact number of videos or the scope of the campaign. It is not an amount that moves GDP, but it is enough for a young woman with thousands of trinc to dedicate herself to repeating slogans with a tone of sarracena superiority that irritates even left-wing sympathizers. "Selling out for €12,000" is the most repeated comment, although some point out that the real cost is higher if other minor contracts are included. This case adds to a long list of micro-influencers funded by the Government to spread the official narrative, especially on topics of historical memory, feminism, and climate change.
The Ademuz Video: The Last Straw
The trigger for the controversy was a video in which the influencer, with her characteristic tone between condescending and mocking, used the tragic accident in Ademuz to attack the political opposition. The combination of a real tragedy with the pose of sarracena superiority provoked an immediate reaction. "Using a death to make propaganda is the height of audacity," summarized one sector of analysts. Curiously, the same left that defends freedom of expression to the limit found itself facing a wave of criticism demanding her cancellation. Some users pointed out that the violent reaction (including death threats) is equally reprehensible, but the majority agreed that the damage is already done.
The Pattern of Government Propaganda
This case is not isolated. For years, the PSOE and its allies have woven a network of influencers, YouTubers, and sympathetic journalists who receive direct or indirect funding in exchange for favorable content. The €12,000 contract is just the tip of the iceberg, as demonstrated by multiple cases of "journalists" and "content creators" who have been flagged for taking money from the public treasury to proselytize. The difference with this case is the clumsiness: the influencer failed to measure the impact of trivializing a tragedy.
Lesson Learned?
The influencer has opted to temporarily withdraw, while the PSOE remains silent. Critics note that public money should be spent on infrastructure or education, not on paying Twitter users to indoctrinate. Government defenders argue that it is necessary to "combat disinformation," although the reality is that most of these cases end in scandal rather than a change of opinion. Meanwhile, taxpayers continue to fund a propaganda machine that, judging by the results, convinces no one.
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