No buyers for women's football TV rights in Spain
With no private buyers, Spain's women's football rights are heading to RTVE and La Séptima. The taxpayer would foot the bill. For how long?
English · Original discussion in Spanish · Published
Women's football TV rights: the market isn't biting
How much is women's football worth in the audiovisual market? Judging by the interest from private operators, not much. The latest round of broadcasting rights has ended with no buyers, and everything points to public television rescuing the product with everyone's money.
The precedent is well known: during Rubiales' tenure at the helm of the Federation, women's football was propped up by revenue from the men's game. Now, without that crutch, the model is collapsing.
With the private market absent, the ball is in RTVE's court, along with the new "La Séptima", a project many associate with political interests. If they ultimately bid, the taxpayer will shoulder the cost of a spectacle audiences have not asked for.
Some argue that the lack of commercial interest is no accident but a consequence: lower physical performance, fewer brands and inferior quality of play. But that argument ignores the fact that women's sport has achieved notable success in other disciplines, such as rhythmic gymnastics, where Spain has won gold medals.
So there you have it: if you want to watch women's football on free-to-air TV, we will all pay for it, even those who would rather watch the kicks from the bar with a cheap beer. There is little fan interest; the bill, though, is sure to reach us.
How much is women's football worth in the audiovisual market? Judging by the interest from private operators, not much. The latest round of broadcasting rights has ended with no buyers, and everything points to public television rescuing the product with everyone's money.
The precedent is well known: during Rubiales' tenure at the helm of the Federation, women's football was propped up by revenue from the men's game. Now, without that crutch, the model is collapsing.
With the private market absent, the ball is in RTVE's court, along with the new "La Séptima", a project many associate with political interests. If they ultimately bid, the taxpayer will shoulder the cost of a spectacle audiences have not asked for.
Some argue that the lack of commercial interest is no accident but a consequence: lower physical performance, fewer brands and inferior quality of play. But that argument ignores the fact that women's sport has achieved notable success in other disciplines, such as rhythmic gymnastics, where Spain has won gold medals.
So there you have it: if you want to watch women's football on free-to-air TV, we will all pay for it, even those who would rather watch the kicks from the bar with a cheap beer. There is little fan interest; the bill, though, is sure to reach us.
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Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication. Read the full discussion (16 replies).
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