Kings League lays off half its staff three years after launch
Gerard Piqué's Kings League is laying off 50% of its workforce (41 of 83 employees) three years after its launch. The company had previously reported a smaller cut.
English · Original discussion in Spanish · Published
Kings League lays off 50% of its staff after three years
Gerard Piqué launched a football league for the Twitch generation in 2023, promising to bury traditional football. Three years later, reality looks different: the company has declared an ERE (a Spanish collective redundancy plan) affecting 41 of its 83 employees, according to a statement from the workers themselves. The figure contradicts the official version, which spoke of a 30% cut.
The leagues in France and Germany have been shut down with no return date, and the Spanish competition will remain suspended for six months. The business model, based on streaming engagement, has failed to sustain itself. Real football, with its stadiums and tradition, still reigns unchallenged.
The debate suggests the Kings League was a content bubble for a volatile young audience. As peine with other fads (Pokémon, Guitar Hero), the initial craze faded away. The audience numbers were not bad, but the cost structure was unsustainable.
The striking detail: the company tried to downplay the adjustment, but those affected revealed that the cut amounts to half the team. The question remains: was this a real business or just YouTuber smoke?
Related discussions in the forum
Gerard Piqué launched a football league for the Twitch generation in 2023, promising to bury traditional football. Three years later, reality looks different: the company has declared an ERE (a Spanish collective redundancy plan) affecting 41 of its 83 employees, according to a statement from the workers themselves. The figure contradicts the official version, which spoke of a 30% cut.
The leagues in France and Germany have been shut down with no return date, and the Spanish competition will remain suspended for six months. The business model, based on streaming engagement, has failed to sustain itself. Real football, with its stadiums and tradition, still reigns unchallenged.
The debate suggests the Kings League was a content bubble for a volatile young audience. As peine with other fads (Pokémon, Guitar Hero), the initial craze faded away. The audience numbers were not bad, but the cost structure was unsustainable.
The striking detail: the company tried to downplay the adjustment, but those affected revealed that the cut amounts to half the team. The question remains: was this a real business or just YouTuber smoke?
Related discussions in the forum
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Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication. Read the full discussion (17 replies).
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