Homemade calculation claims a 200-gram loaf costs just 9 cents to make

A forum user claims producing a 200-gram loaf of bread costs 9 cents and selling it at 20 leaves a 100% margin. Spain's bakers' guild disputes it.

English · Original discussion in Spanish · Published

Homemade calculation claims a 200-gram loaf costs just 9 cents to make
A homemade calculation claims producing a 200-gram loaf of bread costs just 9 cents

A back-of-the-envelope calculation shared on a forum claims that making bread at home costs 15 cents per 250-gram loaf, and that a professional baker could produce a 200-gram loaf for just 9 cents. The key, according to this calculation, would be the price of raw materials. Flour bought wholesale and fresh yeast in bulk would drive the cost down, while a private consumer pays more at the supermarket. With those numbers, selling at 20 cents would leave a 100% margin, according to the same calculation. The debate turned into accusations of lack of competitiveness in the sector.

Raw materials: the gulf between the baker and the consumer

The breakdown circulating online is striking. A private consumer buys flour at a supermarket at retail price and fresh yeast elsewhere at a high price. A 250-gram loaf costs them 15 cents, according to this calculation. A baker, on the other hand, would buy flour directly from the factory and yeast in bulk. The cost would plummet. The calculation going around is that a 200-gram loaf could come out at 9 cents, including water, salt and electricity on the night tariff. The difference isn't magic, it's scale, argue those defending this estimate.

Water and salt are negligible. Electricity, with time-of-use rates, is too. One forum user calculates that a home oven consumes 2 kW in an hour, which works out at 0.1272 euros. An industrial bakery oven would have 25 or 30 kW of power, but bakes hundreds of loaves at once. The energy cost per unit would be diluted. The full calculation, item by item, would yield a surprising margin, according to this version.

Labour: the contested argument

The first objection is always the same: what about labour? Whoever defends the calculation argues the process is automated. An industrial mixer would do the heavy work. An employee would only have to put the portions in the oven and take them out. Kneading costs a baker next to nothing, according to this version, and electricity consumption would be measured in fractions of a cent. Fermentation would cost nothing beyond the yeast. Baking would be cheap. Optimisation would be maximal.

A person making bread at home spends 10 minutes before leaving and sets the oven on a timer. On returning, they have two fresh loaves. A baker would have the whole process industrialised. Labour per loaf would be minimal, according to this view. Other participants counter that the price must cover wages, rent, self-employment contributions and insurance, and that this doesn't justify talking about a 300% margin on production costs.

The "bread mafia": when competition gets punished

One forum user claims that in Spain we're not used to competitiveness, and that when someone lowers their price, the guild comes down on them. Selling at 20 cents has triggered an attack from bakers, according to his account. They claim it's impossible to make money. False, he says. With a 9-cent cost, selling at 20 would leave a 100% margin. A baker producing at 9 cents and selling to a pastry shop at 23 would already make 14 cents. The pastry shop reselling at 35 would make 12 more. The chain would work, according to this calculation.

The "mafia" accusation is not a proven fact. One participant argues that bakers meet and set prices. In Toledo bread would be more expensive than in Madrid. In Torrent, all the bakeries would sell at 80 cents until someone dropped to 20. The reaction would have been immediate. The "bread mafia" would operate at local level; it wouldn't need any greater scale. Nobody travels to another province for a loaf. Market control would be total, according to this version.

The real business: pastries and extras

Bread wouldn't be the business. The real money is in pastries, according to one participant. Bread would be bait to attract customers. Supermarkets would sell bread at cost price to get you in to buy everything else. The man who dropped bread to 20 cents in Torrent would run a café. He wouldn't live off bread, he'd live off what goes with it. Selling 100 loaves a day at 20 cents would miccionan 12 euros of profit. That wouldn't pay the rent. But it would attract 100 customers who buy coffee and pastries.

The strategy would be a classic one. Carrefour does the same with milk and oil. It sells cheap to get you through the door. The margin is elsewhere. Traditional bakers couldn't compete with that. Either they cut prices and sacrifice margin, or keep prices and lose customers. The price war would be on.

The guild's future: quality or closure

The only way out would be quality. Supermarket bread is not the same product as bread from a traditional workshop, according to one participant. But consumers would be used to paying little. A part-baked supermarket loaf would cost 30 cents. One from a traditional workshop, 80. The difference would be the process, the fermentation, the time. The average palate wouldn't notice. Or wouldn't want to.

Bakeries that fail to adapt will close. Or be bought up. Consolidation of the sector would be inevitable, according to one participant. Meanwhile, consumers would benefit from the price war. Twenty-cent bread would be a reality in some cities. In others, it would stay at 80. The difference wouldn't be cost, but the power of the local guild. For how long?

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Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication. Read the full discussion (82 replies).

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