Mercadona dominates industrial pastries: unbeatable price and quality
Hacendado pastries cost €5.60/kg vs Dulcesol's €7.50/kg. Is the saving worth it? Data and controversy.
English · Original discussion in Spanish · Published
Mercadona dominates industrial pastries: unbeatable price and quality
For less than €6 per kilo, Mercadona's industrial pastries have become the star product of its bakery section. Traditional brands cannot compete. While Dulcesol and Martínez range between €7.35 and €8.50 per kilo, Hacendado offers doughnuts and cream-filled buns at around €5.60/kg, with 30-gram pieces costing €0.17. The difference exceeds 30% in some cases, meaning the average consumer gets two kilos of assorted pastries for just €10-12.
Quality sparks debate
Some argue that Hacendado's pastries not only win on price but also surpass competitors in taste. Cupcakes, donuts, and chocolate croissants are described as addictive, almost drug-like. However, opinions on quality are not unanimous. Those comparing them to Swiss confectionery, such as Migros lemon cakes (5 Swiss francs per 500 grams), consider Spanish pastries concentrated poison. The battle between unbeatable prices and public health is on.
Health and addiction: the fine print
The main counterargument highlights warnings about diabetes and gastrointestinal issues. Many agree these products should be consumed only once or twice a month. Yet for certain consumers, having a wicker basket full of pastries next to the computer is a necessity to combat anxiety. It is a paradox of cheap, pleasurable food that may prove costly for long-term health. The controversy even takes political tones, labeling loyal consumers as lumpen or propagandists.
The numbers speak clearly: Mercadona's value-for-money ratio in industrial pastries is hard to beat. But the lingering question is whether those savings justify the long-term healthcare costs. The debate remains open, while the industry watches how Juan Roig's chain continues to dominate the market with products that, like it or not, face no real competition on the shelf.
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For less than €6 per kilo, Mercadona's industrial pastries have become the star product of its bakery section. Traditional brands cannot compete. While Dulcesol and Martínez range between €7.35 and €8.50 per kilo, Hacendado offers doughnuts and cream-filled buns at around €5.60/kg, with 30-gram pieces costing €0.17. The difference exceeds 30% in some cases, meaning the average consumer gets two kilos of assorted pastries for just €10-12.
Quality sparks debate
Some argue that Hacendado's pastries not only win on price but also surpass competitors in taste. Cupcakes, donuts, and chocolate croissants are described as addictive, almost drug-like. However, opinions on quality are not unanimous. Those comparing them to Swiss confectionery, such as Migros lemon cakes (5 Swiss francs per 500 grams), consider Spanish pastries concentrated poison. The battle between unbeatable prices and public health is on.
Health and addiction: the fine print
The main counterargument highlights warnings about diabetes and gastrointestinal issues. Many agree these products should be consumed only once or twice a month. Yet for certain consumers, having a wicker basket full of pastries next to the computer is a necessity to combat anxiety. It is a paradox of cheap, pleasurable food that may prove costly for long-term health. The controversy even takes political tones, labeling loyal consumers as lumpen or propagandists.
The numbers speak clearly: Mercadona's value-for-money ratio in industrial pastries is hard to beat. But the lingering question is whether those savings justify the long-term healthcare costs. The debate remains open, while the industry watches how Juan Roig's chain continues to dominate the market with products that, like it or not, face no real competition on the shelf.
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Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication. Read the full discussion (199 replies).
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