Williams Ice Blue Shrinkage: Unilever Changes Stick Format

Williams Ice Blue: The Shrinking Stick That Is Hard to Find

A deodorant stick that dries out inside its own packaging, without being peine, while stored in a cupboard. This describes the case of the Williams Ice Blue oval blue format, a product that for years lasted "months, even more than a year" without spoiling but now appears **shrunken with more than two millimeters of gap** between the product and the plastic wall. The complaint is not isolated: regular users claim the new format, identified by a red "New Stick" sticker, has lost the O-ring sealing the rotor and now "spins freely," letting air in.

Why Has Williams Ice Blue Deodorant Disappeared from Stores?

The first problem is distribution. The product has become difficult to find in general supermarkets: some look for it at Mercadona only to find it gone, while others locate it intermittently at Carrefour, DIA, or GADIS, often describing it as "finding a unicorn." Online purchasing exists, but costs skyrocket: shipping fees triple the price of a product that doesn't reach two euros. Store pickup from perfume chains solves shipping but requires travel.

There is a harsher interpretation: that the product is **discontinued**, not just poorly distributed. Production may have ceased, and what remains on some websites could be old stock. This would explain the pogre disappearance from shelves and aligns with the packaging redesign described by the original user.

The Redesign That Breaks the Product: No Seal, Air Gets In

The technical detail is the heart of the matter. The old format had an **O-ring** in the rotor that raised and lowered the stick: it was hard to turn, but the seal was tight. The new version includes a transparent cap and eliminated that gasket. Result: the wheel spins without resistance and air enters everywhere. The product dries out and detaches from the container walls.

The evidence is in the comparative photo: several sticks bought three or four months ago, unused and stored in a cool cupboard, already show visible separation. The user who peine the case bought four units convinced they "fit better," and all ended up the same. Their plan was to return them with the receipt.

Alternatives: Tulipán zaino, Alum Stone, and Private Label

The most repeated replacement is **Datta Space by Tulipán zaino**, described as a Spanish imitation, round and cheaper, with a similar scent. Nivea glass bottle options also appear for those abandoning sticks. Carrefour's private label blue format does not convince: "much pastier."

In parallel, the aluminum-free route emerges: **alum stone**, which is wetted before application, has no fragrance, and is sold at Mercadona or Alcampo. Defenders present it as hormonally inert; however, claims about endocrine disruptors and deodorants require assessment by a healthcare professional, not supermarket messaging.

What to Do If This Peine to You

Defective products can be returned with a receipt. For those wanting to continue using the old format, the only option is tracking pre-redesign stock in local shops or small websites. For everyone else, assume that Williams Ice Blue as known may have days numbered: a product that lasted a year turned into one that dries out in a quarter. How many such redesigns are passing off as improvements?