Madrillín: 'La Nuestra' bus ads in Madrid spark identity row
A 'La Nuestra' campaign on Madrid buses has ignited an identity debate: is it the Colombian national team or a euphemism? No answer yet on who is paying.
English · Original discussion in Spanish · Published
Madrillín: the 'La Nuestra' bus ads pitting nationalists against each other
For days now, Madrid buses have been displaying a campaign for the 'Selección La Nuestra'. Social media quickly linked it to the Colombian national team – hence the 'Madrillín' joke – and the debate has turned into one about immigration policy. What some see as a simple advert, others read as a symptom of Spain's demographic changes.
The initial confusion was huge. 'La Nuestra' is not the Spanish national team (La Roja), but the Colombian one. Yet the term was already circulating in ultras circles as a euphemism for something else. The question hanging in the air: who paid for the campaign? 'Whoever pays calls the shots', say business circles, but so far there has been no official answer. The only certainty is that the shirt is sold at Carrefour.
The controversy leaves an uncomfortable question open: to what extent does advertising reflect a shift in national identity? While some talk of a 'karma strike', others demand transparency about the sponsors. The bus keeps rolling.
For days now, Madrid buses have been displaying a campaign for the 'Selección La Nuestra'. Social media quickly linked it to the Colombian national team – hence the 'Madrillín' joke – and the debate has turned into one about immigration policy. What some see as a simple advert, others read as a symptom of Spain's demographic changes.
The initial confusion was huge. 'La Nuestra' is not the Spanish national team (La Roja), but the Colombian one. Yet the term was already circulating in ultras circles as a euphemism for something else. The question hanging in the air: who paid for the campaign? 'Whoever pays calls the shots', say business circles, but so far there has been no official answer. The only certainty is that the shirt is sold at Carrefour.
The controversy leaves an uncomfortable question open: to what extent does advertising reflect a shift in national identity? While some talk of a 'karma strike', others demand transparency about the sponsors. The bus keeps rolling.
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Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication. Read the full discussion (16 replies).
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