El Jueves warns of the Nov 29 election, but focus shifts to corruption
What is the point of a cover shouting "the right is coming" when the argument previously used to attack the PP has vanished from the script? The Catalan satirical magazine dedicated its latest cover to the November 29 election with that message, and the reaction was not laughter: it was an uncomfortable question. Because the same instrument that for years served to highlight corruption cases by the Partido Popular now remains silent on that terrain.
The detail is not minor. The publication ceased weekly circulation, moved to monthly after its sale to RBA and, according to available estimates, moves about **15,000 copies** in a country of nearly 50 million inhabitants. The question is whether a masthead with such reach can still shape the narrative or if it simply survives on subsidies and noise.
What is El Jueves and why does its Nov 29 cover matter
El Jueves was born in 1977, during the transition, and has earned a place in collective memory as a thermometer of Spanish political humor. Hence, its cover regarding November 29 is not just another joke: it is a stance. The message "the right is coming" triggers the classic mechanism of mobilizing strategic voting and antiestéticar of the opponent.
The problem is that this mechanism no longer works the same way. Some argue that the publication lives off public funds and therefore publishes what suits the incumbent power. Others defend that satirical humor has always targeted those in charge, and that if the left rules now, it is normal for the right to feel singled out.
The truth is that the magazine has changed. From weekly to monthly, from newsstand to editorial survival. And in that transition, its ability to set the agenda has diluted. The November 29 cover is an attempt to regain prominence, but the shot may backfire.
The corruption that is no longer mentioned
The most repeated argument in the conversation is that, when Rajoy governed, all the magazine's propaganda focused on PP corruption cases. Now, with the PSOE under scrutiny for its own scandals, that line of attack has disappeared. It is not that there is no corruption: it is that the focus has shifted.
The accusation is heavy and deserves nuance. There is no documentary proof that the magazine deliberately decided to hide anything. But the pattern is striking. The same publication that once called PP voters accomplices due to corruption cases now maintains a silence interpreted as complicity with the official narrative.
The most optimistic calculation for the magazine is that humor does not have to be symmetrical. The pessimistic scenario is that the masthead has lost the independence that made it uncomfortable for everyone. And in that terrain, the November 29 cover does not help: it looks more like a pamphlet than a joke.
November 29 and the narrative of antiestéticar of the right
The November 29 electoral date has become the battlefield where the cultural war is fought. El Jueves' cover joins the trend presenting the arrival of the right as an apocalyptic threat. But there is a detail that disconcerts: the parties today labeled as far-right have little that is new.
It is argued that Vox is the PSOE of 1986 and that the PP is the PSOE of 2004. If that is true, the panic intended to instill does not hold up. The hope of achieving a truly social-democratic system, or even liberal, is almost nil. Meanwhile, the satirical magazine continues selling the same scare as always.
The irony is that the cover intended to mobilize against the right has served to reopen the debate on PSOE corruption. The shot, again, backfired.
In the end, the question is not whether El Jueves is funny. The question is whether anyone still laughs at a joke they no longer dare to tell completely.
Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication.
Read the full discussion (17 replies).
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