The apocalypse industry: business or self-fulfilling prophecy
A city of 50,000 inhabitants that spent a year without food, water, electricity or law. That is the real experience of Selco, a survivor of the Balkan conflict of the 1990s, who serves as a reference for those warning of imminent collapse. But the scenario being sketched for Spain has little to do with snipers and underground shelters: the real threat is economic, a slow strangulation that has been going on for fifteen years.
While official discourse insists on recovery, the gap between the shopping basket and wages keeps widening. The question is not whether a Mad Max will arrive, but whether society will endure permanent impoverishment without breaking apart. And there, the preparedness market acts as a safety valve and, above all, as a business.
The business model of antiestéticar
Survival courses, artisanal canned goods, water filters, "independent" generators. The prepper industry has flourished by feeding on economic anxiety. The very people who predict monthly collapse launch products with perfect timing. A quick analysis of recent years shows that the public debt charts repeat themselves, only with an ever larger scale. The message is the same, but course prices keep rising.
It is not that there are no real risks: public debt, structural inflation, energy dependence and fragile supply chains are facts. But turning them into an urban resistance manual —backpack with cans and a lighter— is more marketing than serious planning.
Ungovernable cities after a week without power
An exercise in urban chaos chronology paints a disturbing picture: second night, rapes and looting; third day, police without diesel; fourth, rats and typhus; fifth, armed civilians mobilized with megaphones; sixth, psychologists in parks; seventh, authorities cornered without ammunition. The hypothesis is not far-fetched when one recalls the Valencia flooding (DANA) or prolonged blackouts in metropolitan areas.
However, the consensus among the most pragmatic analysts points to the real collapse not being sudden: it will be that of the middle class, of those who cannot afford a bunker but cannot survive on a salary either. For them, the best survival plan is not canned goods, but a social network and practical skills.
The trap of consumer preparedness
In the end, stockpiling cans and ammunition may be a comforting fantasy, but it does not solve the underlying problem: how to maintain an acceptable standard of living in an economy that is not growing for everyone. The debate itself reveals that most people believe we will become poorer, not that we will return to the Stone Age. And there, the camping stove and the Swiss army knife are of little use against degrowth and the techno-dictatorship.
The uncomfortable conclusion: the best life insurance is still a cohesive community and a real knowledge of one's own capabilities, not an apocalyptic shopping cart.
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