Sanitary pad ad ditches the blue liquid for real blood
The new 'Protege tu Flow' pad ad shows real red blood instead of the traditional blue liquid, sparking a heated debate. Bold strategy or marketing blunder?
English · Original discussion in Spanish · Published
Sanitary pad ad ditches the blue liquid for real blood
For decades, sanitary pad ads used a blue liquid to represent menstrual blood — a convention that kept the taboo safely at arm's length. Now the brand "Protege tu Flow" has broken the mold: it shows red, thick, real blood. The public reaction was immediate, with words like "gross" and "disgusting" mixing with defenses of the naturalness of the female cycle.
The debate goes beyond aesthetics. On one side are those who believe advertising shouldn't rub bodily functions in consumers' faces. They argue that discretion is part of civilization and that showing blood explicitly is as unnecessary as advertising diapers with real feces. On the other are those celebrating the end of the euphemism: blood is the source of life, and hiding it perpetuates an absurd taboo.
The "Protege tu Flow" strategy is a risky one. It bets on authenticity over the hypocrisy of the blue liquid. But the initial backlash suggests audiences weren't ready for that much reality. Will it be a step forward in normalization, or a marketing mistake that goes down in history as a failed experiment?
For decades, sanitary pad ads used a blue liquid to represent menstrual blood — a convention that kept the taboo safely at arm's length. Now the brand "Protege tu Flow" has broken the mold: it shows red, thick, real blood. The public reaction was immediate, with words like "gross" and "disgusting" mixing with defenses of the naturalness of the female cycle.
The debate goes beyond aesthetics. On one side are those who believe advertising shouldn't rub bodily functions in consumers' faces. They argue that discretion is part of civilization and that showing blood explicitly is as unnecessary as advertising diapers with real feces. On the other are those celebrating the end of the euphemism: blood is the source of life, and hiding it perpetuates an absurd taboo.
The "Protege tu Flow" strategy is a risky one. It bets on authenticity over the hypocrisy of the blue liquid. But the initial backlash suggests audiences weren't ready for that much reality. Will it be a step forward in normalization, or a marketing mistake that goes down in history as a failed experiment?
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Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication. Read the full discussion (48 replies).
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