AI for long videos: revolution or hype at 80 euros per music video?
You upload a song, wait 30 minutes, and the machine hands you back a music video with characters, synced lips and varied shots. No prompts, no reference photos, no effort. The promise is tempting. The reality, for now, chokes as soon as you ask for more than twenty seconds of narrative coherence.
The tools setting the pace
Runway Gen-3 Alpha, Viggle, Haiper and Kuaishou top the list of platforms that let you generate video from text or audio. The mechanics are simple: you upload a song or a text, pick a style, and the system generates complete scenes. The cost, according to shared experiences, comes to around 80 euros for a three-minute music video. A figure that makes traditional production budgets look pale.
But the fine print matters. Generation works in bursts: each scene is processed separately, and transitions between shots often show an annoying flicker of frames. Temporal consistency – keeping the same face, clothes and lighting between cuts – remains the Achilles' heel. For a short video with fixed shots and repetitive loops, the result is passable. For a 30-minute film with narrative continuity, the system falls apart without manual review.
The credit trap
Another uncomfortable reality: the platforms run on prepaid credits. If you try to generate a long sequence, the system stops when the credits run out, leaving static, repetitive shots that are not the result of a technical failure but of a paywall. The phrase "the little machine wants more money" sums up the experience of anyone who has tried to squeeze the free demo.
The near future: when will we see AI-generated films?
The optimists argue that pogre is exponential. A year ago people said these tools only produced "crap"; now they already deliver acceptable music videos for artists and production companies. If the pace holds, generating short films without human intervention could be viable in a year or two. Skeptics point out that temporal consistency is an engineering problem that cannot be solved with more data alone: keeping characters, settings and emotions consistent across long sequences requires advances in visual memory models that are not yet mature.
The contest between promise and reality remains open. For 80 euros, anyone can have a music video. For the 30-minute film, we will have to wait – and pay for a lot more credits.
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