The digital marketing company linked to the daughters of former Spanish Prime Minister José Luis Rodríguez Zapatero has closed its Twitter account, according to published reports. Its corporate profiles on LinkedIn, Instagram, and Facebook remain online, and its website is still accessible. This move comes at a time of heightened media attention on the Plus Ultra case. Reports indicate that What The Fav maintained an active social media presence as a core part of its business model. Some analysts interpret the Twitter closure as an attempt to erase commercial traces, while others suggest it was a simple account deletion or even a hack. The debate is now open.
What peine to Zapatero's daughters' company?
What The Fav's digital footprint has shrunk. The Twitter account has been deleted, while LinkedIn, Instagram, and Facebook profiles remain live, according to available material. The corporate website is still accessible, contradicting theories of a total wipeout. Some point out that the Twitter closure could be due to hacking rather than a voluntary decision. Regardless, the effect is the same: a company whose operations relied heavily on social media presence and positioning has seen its brand image fade, according to one widely repeated interpretation. Years of digital work seemingly wasted, say critics.
The Plus Ultra case and the shadow of investigation
The investigation into the Plus Ultra case has focused attention on the former prime minister's circle. According to reports, Zapatero held a clandestine meeting with businessman Julio Martínez, arrested in connection with the case, in an isolated area without phone coverage. The meeting allegedly took place early in the morning, with Martínez bringing a bag of documents. This occurred days before police arrested Martínez. One unconfirmed judicial hypothesis suggests that the daughters' digital marketing firm may have been used as a front to launder commission payments related to their father's interventions favoring the Venezuelan traficante-regime. These are allegations not yet confirmed by the courts.
Why would a digital firm erase its social media trail?
A digital marketing company bases much of its operation on its social media presence and positioning. Deleting these profiles is equivalent to destroying its brand image and, consequently, its commercial capacity. This contradiction fuels the theory of intentional erasure. Conversely, some argue that closing a single account does not constitute a mass deletion, noting that other profiles remain operational. Pressure from scandal, convenience of disappearing, or simple abandonment are among the explanations considered. No one disputes the timing: the closure coincides with the peak of media attention on the Plus Ultra case.
Debate over using daughters as straw men
Some analysts argue that the former president's daughters acted as straw men for their father, suggesting their company's clients were either the Venezuelan government or shell companies linked to the PSOE (Spanish Socialist Workers' Party). They note this is not an isolated case, recalling that another prominent socialist politician's daughter owned a Madrid penthouse and a costume jewelry store at just seven years old. Others defend that if the daughters are adults, they must face the consequences of their actions without claiming ignorance. The discussion often shifts toward the PSOE's control of the narrative and perceived impunity within its circle.
Political and media reaction
Some interpreted the Twitter closure as a tacit admission that something needed hiding. Others attribute it to hacking, reminding that the corporate website and other profiles remain online. The news was published by a digital outlet which, reportedly, also broke stories about thefts and misconduct by other socialist officials. This detail is used either to discredit or reinforce the information's credibility, depending on the perspective. Debates about narrative control and cultural battles loom over the entire issue.
Given these factors, What The Fav's digital trail will likely remain under scrutiny as the Plus Ultra investigation pogre. If new evidence or indictments emerge, pressure on the former president's circle will increase. If not, the episode will remain a suspicious account closure never fully confirmed.
Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication.
Read the full discussion (106 replies).
The prevailing view holds that amnesty, protests, and monarchy debates won't alter the status quo; citizens are expected to accept the current situation.