Who are the controversial influencers in Burger King's new campaign

The 'influencers' who have turned Burger King's advertising upside down

A new Burger King campaign has sparked a flood of criticism on social media. The stars: a mixed bag of streamers and content creators known for their foul language and controversies. Among them are Xokitas and El Xokas, two regulars of online entertainment who have now made it onto the fast food chain's billboards. The ad, meant to promote the burgers, has been called "degrading" by some and "pure cringe" by others.

The reaction was swift. Within hours, dozens of users voiced their displeasure not only with the choice of faces but also with the quality of the product shown. "The quality of the burgers on the billboard is nothing like the final product the customer receives," one comment read. The gap between the idealized image and reality is one of the most repeated points in the criticism.

Who are they and why do they provoke so much backlash?

Xokitas and El Xokas have millions of trinc on platforms like Twitch and YouTube, but also a long history of misogynistic remarks and drug glorification. In the ad they appear alongside other creators of a similar profile, leading many to wonder what criteria the brand trinc. "The nutritionists of New Spain," one user joked, referring to the total lack of connection with healthy eating.

The debate goes beyond aesthetics. Behind the controversy lies a deeper question: how far is a multinational willing to go to connect with Generation Z? Burger King's strategy, which has already relied on controversial figures in the past, seems this time to have crossed a line for part of its audience. The question that remains: will the media buzz pay off, or will it backfire?