From Musk to Dangote: who would you pick for an 8-hour flight
The question seemed trivial: you pick a celebrity from a photo to sit next to on an eight-hour flight. But in economic terms, the discussion reveals something more: the invisibility of Africa's richest man.
The image included Elon Musk, Donald Trump, MrBeast, Michael Jackson, Pope Francis and, in a corner, someone unknown to most: Aliko Dangote, the Nigerian magnate with a fortune of more than 10 billion dollars. While some chose Musk ("because he's interesting") or Trump ("so he can share White House gossip"), others admitted having no idea who the guy on the right was.
The great absentee: Africa's richest man
"Who's the Black guy?" one user asked. "It must be Mandela," another replied. Until someone dropped the fact: it's Aliko Dangote, the Nigerian businessman who controls an empire of cement, sugar and flour, and who ranks 67th on Forbes' global list.
The anecdote has economic substance. While names like Musk or Trump are omnipresent in Western pop culture, an African billionaire who generates thousands of jobs and turns over as much as a small country goes unnoticed. "I don't see him being a celebrity in the usual sense, unless you're Nigerian," another summed up.
The 'YouTuber' worth 500 million
The other surprise in the image was MrBeast, the American YouTuber with 300 million subscribers and an estimated net worth of 500 million dollars. His business model — viral videos, merchandising and a burger chain — represents the new digital capitalism. "The name rings a bell but I couldn't put a face to it," one participant admitted.
The conclusion, if there is one: on an 8-hour flight, most people prefer Trump's entertainment or Musk's spark over the solidity of a businessman who moves the economy of an entire continent. Or, as one person put it, "whichever one doesn't snore."
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