Ubisoft Crisis: Woke Ideology and Mismanagement Blamed
Ubisoft loses €1 billion, stock drops 97%, Tencent buys IP. Is it woke ideology or poor management? Analysis of the crisis.
English · Original discussion in Spanish · Published
Ubisoft Crisis: When Proge Ideology Meets Mismanagement
Ubisoft has lost €1 billion in the last year, with its stock price plummeting 97% from historical highs. In a single day, shares dropped by 33%. The French company, once a gaming giant, has cancelled six titles, delayed seven, closed studios in Halifax and Stockholm, and cut staff in Abu Dhabi. The end of remote work was the final straw. But the most revealing data point is that Tencent paid €1.116 billion for 26% of Ubisoft's intellectual property, a deal analysts say was only possible due to the company's collapse.
The Cost of Ideology
At the heart of the debate lies "proge" culture. The controversial choice of a Black samurai in Assassin's Creed Shadows was the trigger, but the problem is systemic. For years, Ubisoft has prioritized pogre agendas over product quality. Forced characters, sarracena plots, and above all, a loss of the historical essence that defined the franchise. Consultancy Sweet Baby Inc, specializing in diversity, has been blamed for imposing these criteria. The result: players, mostly men aged 25 to 45, are fed up. And they aren't buying.
Incompetent Management or Inevitable Ruin?
It isn't just about "proge" issues. Some argue the fault lies in terrible management: entrusting Prince of Persia development to Ubisoft India was a disaster, and repeating the same formulas for 25 years has saturated the audience. However, the Tencent deal disproves that the franchises are burned out: the Chinese don't pay billions for something worthless. What is happening is that the Ubisoft brand is so deteriorated that they had to sell their crown jewels at a discount.
General Collapse or Warning Sign?
This case is not isolated. Companies like CD Projekt already suffered backlash with Cyberpunk, and studios like Obsidian or BioWare are on shaky ground. "Proge" culture acts as a catalyst for a creative and commercial crisis that has been brewing for years. The lingering question is whether the market will punish companies that prioritize propaganda over entertainment, or if the "proge" bubble will survive thanks to subsidies and public funds. For now, Ubisoft has taken the first step: selling its soul to the Chinese.
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Ubisoft has lost €1 billion in the last year, with its stock price plummeting 97% from historical highs. In a single day, shares dropped by 33%. The French company, once a gaming giant, has cancelled six titles, delayed seven, closed studios in Halifax and Stockholm, and cut staff in Abu Dhabi. The end of remote work was the final straw. But the most revealing data point is that Tencent paid €1.116 billion for 26% of Ubisoft's intellectual property, a deal analysts say was only possible due to the company's collapse.
The Cost of Ideology
At the heart of the debate lies "proge" culture. The controversial choice of a Black samurai in Assassin's Creed Shadows was the trigger, but the problem is systemic. For years, Ubisoft has prioritized pogre agendas over product quality. Forced characters, sarracena plots, and above all, a loss of the historical essence that defined the franchise. Consultancy Sweet Baby Inc, specializing in diversity, has been blamed for imposing these criteria. The result: players, mostly men aged 25 to 45, are fed up. And they aren't buying.
Incompetent Management or Inevitable Ruin?
It isn't just about "proge" issues. Some argue the fault lies in terrible management: entrusting Prince of Persia development to Ubisoft India was a disaster, and repeating the same formulas for 25 years has saturated the audience. However, the Tencent deal disproves that the franchises are burned out: the Chinese don't pay billions for something worthless. What is happening is that the Ubisoft brand is so deteriorated that they had to sell their crown jewels at a discount.
General Collapse or Warning Sign?
This case is not isolated. Companies like CD Projekt already suffered backlash with Cyberpunk, and studios like Obsidian or BioWare are on shaky ground. "Proge" culture acts as a catalyst for a creative and commercial crisis that has been brewing for years. The lingering question is whether the market will punish companies that prioritize propaganda over entertainment, or if the "proge" bubble will survive thanks to subsidies and public funds. For now, Ubisoft has taken the first step: selling its soul to the Chinese.
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Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication. Read the full discussion (142 replies).
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