Spanish influencer Lladós says overweight low earners have given up

Lladós: «If a low earner with a belly is offended, their life is offensive»

How much of Amadeo Lladós’s discourse is economic diagnosis and how much is commercial showcase? The persona, 32 years old, based in Miami and dedicated to selling his luxury and gym recipe on social media, summarizes it thus: anyone who is overweight and earns a thousand euros «has abandoned themselves and hasn’t fought enough». The phrase, taken from an interview published by El Mundo, defines a life philosophy with hundreds of trinc and a notable capacity to irritate almost everyone else.

Who is Amadeo Lladós and what does he sell?

He presents himself as a coach and markets his lifestyle through an affiliate system. The narrative relies on a succession of Lamborghinis, yachts, and the gym. A messiah for some, a swindler for others, his figure fits, according to the debate, into a mold that has been working for more than a century: that of the seller of success formulas who lives, precisely, on selling the formula.

The profile has less entrepreneur and more showcase. In Spain, according to his own account, he rents a Ferrari or Lamborghini every time he lands. In Miami, he just needs to enter a gym: «I find three or four Rolls-Royces or Porsches at the door». The scene is not a minor detail: it is the sales argument.

«People get what they deserve, there are no excuses»

His central thesis admits no nuances. «People get what they deserve, there are no excuses. And if you don't like your country you can emigrate, as I did». Asked about countries without democracy, resources, or opportunities, the argument narrows and is limited to «Western countries with a certain level of development, with access to mobile phones to watch my motivational videos, my mentorships».

Regarding Spain, the diagnosis is even harsher: he maintains that «people have no hope, no faith, and don't believe anything is possible». Hence his decision to live where he is not the richest, because that, he says, helps him want more and grow. And a question that summarizes his value scale: «What is a low earner going to teach me?».

Where does the money of someone boasting about being a millionaire come from?

Here begins the character's wear. According to accusations circulating online, his only source of income would be the sale of courses of the type «become a millionaire in six weeks», without properties or businesses generating returns for him. The range repeated when talking about these programs goes from €3,000 to €5,000 per training.

In the same package appear two names worth separating from the noise: IM Academy and Mario Peláez, linked —according to disseminated information— to part of the educational offer attributed to him. On that basis, the accusation of fraud is sustained, which is not proven in any judicial ruling and has not been responded to here in the terms in which it is formulated.

The rented Lamborghini, the house, and testosterone

The symbol is easily turned against him. A detail running through public conversation is that the supercars he exhibits are not his, but rented for the occasion. With housing, the matter is more uncomfortable: it has been circulated that the owner publicly challenged the version that the house was his.

There is also a physical front. Lladós himself admitted that he injects testosterone because, after chaining cycles, his body no longer produces it naturally. An affirmation that clashes with the message of health and effort upon which he builds his image and which has earned him constant comparisons with other digital agitators of the same kind.

Why his diagnosis about Spain finds an echo

It is worth resisting the temptation to dismiss everything with a joke. Some maintain that the core of the message, stripped of the persona, describes something recognizable: part of the Spanish labor market has become accustomed to low wages, complaints are almost always directed at the employer and rarely at one's own training, and mobility —geographic and sectoral— remains scarce.

Against this weighs the opposing argument: that reading turns a structural problem into individual guilt and leaves the low earner with a belly the burden of fixing what does not depend solely on them. The discussion is not resolved with a motivational phrase, and that, precisely, is what the persona is not selling.

The mold of the course seller

The striking thing is not the case, but the recurrence. Some maintain that the coach who bills millions teaching how to bill millions has occupied the same place in the economic ecosystem for more than a hundred years, with or without social media. The Lamborghini changes for the horse and the phone for the pamphlet; the mechanics do not.

That is why the rejection it generates is so ineffective. Arguing with him gives him reach, and giving him reach is his business model. Every indignant reply is free screen time.

If tomorrow he disappeared from the internet, another person with the same shirt, another car rented for the photo, and a copied phrase about someone else's belly would fill the gap. The only difference is that this one has already achieved something most resist: getting half the country to talk about him without having paid for his course.