Spain's retail sales fall 2.8% in October, fourth straight monthly drop

Spanish retail sales fell 2.8% in October 2010, the fourth consecutive monthly decline. The VAT hike and consumer distrust deepen the spending slump.

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Retail sales fall 2.8% in October, extending the slump to four straight months

Spanish retail just can't get back on its feet. According to the INE (Spain's statistics institute), sales in October 2010 fell 2.8% in constant terms, the fourth consecutive drop since the brief 0.9% rise recorded in June. Employment in the sector also fell by 0.9%. Only the large chains held up with a slight 0.7% increase, while small shops and single-location businesses continue to struggle.

Behind the numbers lies a story of distrust and forced adjustment. The VAT hike in July (from 16% to 18%) acted as a catalyst: June was the last positive month, right before the tax change. Since then, the downward slope has peine. Households, hit by unemployment and the antiestéticar of losing their jobs, have cut spending on everything non-essential.

The consumption spiral: from necessity to antiestéticar

What began as a necessary adjustment has turned into a self-reinforcing loop. Those who still have jobs don't trust that they'll keep them. The result is a contraction in consumption that, in turn, destroys more retail jobs. It's not merely a matter of prices: it's a collapse of confidence. The most striking thing is that the decline is accelerating: from rates of around -2% in previous months to -2.8% in October.

A minority view, however, holds that this plunge is the necessary purge. The Spanish economy had fueled consumption with external credit, generating a huge current account deficit. To rebalance, saving must prevail over spending. Yet the social cost is immediate: closures of small shops and more unemployment.

VAT as an accelerant

The correlation is impossible to ignore. The timing of the VAT hike coincides with the end of positive rates. The government raised taxes and consumption responded exactly as predicted: contraction. There was no plan B. And forecasts for November point to an even bigger drop.

With a weakened labor market and widespread distrust, retail is heading into the worst stretch of the year, just when Christmas shopping should provide a boost. But this year, the lights aren't enough.

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Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication. Read the full discussion (12 replies).

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