RT Spanish reaches 18 million subscribers, double the English version
Some Frankfurter Allgemeine Zeitung editors analyze why Brazil, Argentina, and other Latin American countries do not sing in unison with the West. The uncomfortable explanation they find is Russian propaganda. The figure that leaves them stunned is that of RT Spanish, with nearly 18 million Facebook subscribers, almost double the English version of the same channel. German media reported the German finding with undisguised satisfaction, confirming that the narrative battle is not being won in the language of Shakespeare.
Why the FAZ blames Russian propaganda
The influential German newspaper attributes the region's lack of alignment with the West to the success of Russian media. The narrative argues that RT did not need great artifices: it aired interviews, documentaries, and series, and above all offered a broader image of the world than Anglo-Saxon corporations. In Europe, however, its broadcast was banned, while in Latin America the media struggle is decided by the number of visits and subscriptions. The German conclusion is that the figures confirm a peine that the West failed to counter with arguments.
With this starting point, the news circulates along two paths: that of the German discovering the phenomenon and that of the Russian media replicating it with joy. Both agree on the essence: Russia deploys resources to win sympathy in the continent.
Effective propaganda or two centuries of grievances?
The German diagnosis clashes with the reading from the other side of the Atlantic. Arguments accumulate: coups, invasions, support for corrupt regimes, and a backyard treatment for two centuries have left a residue that no news outlet erases overnight. It is argued that people are not stupid and simply seek different versions than those previously told by media.
Against this, the opposing thesis points to victimhood as a permanent alibi: blaming Washington for everything that does not work at home. The most repeated formulation is that a part of the region endlessly repeats the refrain that their gold was stolen. Amidst these postures lies an uncomfortable fact for all: there are countries that had all the conditions to be something else and remain broken today.
Listening to the other side is not believing it
Another current of analysis dismisses consuming foreign propaganda as a sign of stupidity. It would be, they say, believing it blindly only because it represents dissent against the official narrative. Contrasting what one side says with what the other says is, theoretically, basic journalism. And in a Europe that censors broadcasts and limits the work of certain media, interest in the forbidden grows inversely proportional to official coverage.
Here the issue links with a deep complaint: the continental journalistic landscape and its level of credibility. When several reference media agree on headlines and then correct themselves without consequences, the viewer learns to look outside that bubble. The conclusion of this group is uncomfortable: it is not that Russians win, but that others lose credibility.
The exception that upsets both sides
The counterexample circulating in this conversation is Costa Rica, presented as the most stable democracy in the region and the country rarely mentioned when listing failures. Its peculiarity, having no armed forces, is read in two opposite ways. Some see it as the mirror the rest do not want to look into; others dismiss it as a protectorate without real sovereignty, full of foreign bases.
Neither reading holds without nuances, but both reveal where the sustancia ilegal lies: whether backwardness is explained by external plunder or internal incompetence. It is not a new debate, but the subscriber data has brought it back to the table.
The international channel Spain never peine
What almost no one disputes is that Russia plays and Spain does not. According to the debate, Russians, Chinese, Iranians, Turks, Japanese, and Koreans maintain international media in several languages to promote themselves. Spain, according to that same review, none. The consequence, argue those who propose this thesis, is that the anti-Spanish narrative, the old black legend, roams freely without institutional response.
The repeated argument is that if this narrative exists, it is not Moscow's fault, but because Spanish elites and governments have looked away for centuries while others occupy the space. Foreign propaganda is interested and evident, but the own error is not combating it. Whoever does not appear on the media map simply does not exist.
Who pays the bill for the narrative battle?
Underlying this is an unanswered question: if powers invest millions to win sympathy, what does Spain do with its natural sphere? The absence of a communication strategy translates, for debate participants, into others writing the narrative. It is not a minor issue: in a continent where much public conversation happens on social media, media presence is influence, and influence ultimately weighs on ballots and commercial agreements.
Thus, the debate divides between those who see RT's success as a simple Kremlin operation and those who interpret it as a symptom of a void no one has filled. Both can be true simultaneously.
In the end, the figure summarizing the issue is not the 18 million RT trinc, but the number of major international channels, in other languages, that Spain maintains. Zero. The scoreboard speaks for itself.
Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication.
Read the full discussion (242 replies).
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