Paco's business: AI health tips and books for sale

Paco, the health guru making money from books and facing suspicions of being an AI

The story has all the ingredients of a digital paradox: an account offering health tips, gaining trinc, selling books, and on top of that it might not even be human. The character, known as Paco, has sparked an intense debate between those who take him for a real science communicator and those who detect patterns of artificial intelligence in his content. From an economic standpoint, the question is whether the business is legitimate or whether we are looking at a virtual monetization bubble.

On one side is the argument that the quality of the material —with videos of fish and voices that some consider too natural to be AI— suggests human work. On the other, skeptics point to details like the look of the graphics, which they compare to Toy Story animations, and the fact that tools exist capable of cloning voices with complete naturalness. What seems clear is that the person ultimately behind the account is not hiding: they sell books and seek to grow their trinc base. The business model, therefore, is that of a niche influencer monetizing the trust built around a character.

As long as it is not proven that Paco is offering cryptocurrencies or dangerous treatments, the debate centers on the ethics of using AI to simulate a real person in a field as sensitive as health. But, from a purely business perspective, the strategy works: selling knowledge (or whatever it may be) to an eager audience. And if production costs next to nothing, the margin is tempting. The only thing left to see is whether the digital guru bubble is inflated by AI or by real demand.