Musk's 'Make Europe Great Again' slogan sparks debate

Musk launches MEGA for Europe, but what is he selling?

A three-word tweet and an acronym. "Make Europe Great Again MEGA!!!", wrote Elon Musk, splitting the Economics forum in two: those who see a geopolitical move to end the Ukraine war and those who only see the Tesla and X owner seeking business. The discussion starts with the most obvious question: What does the South African want to sell us besides electric cars and CGI-made rockets?

The initial message itself contains no political program, figures, or plan. Just the slogan and a link. From there, everyone fills the gap with what they have at hand: some talk about Ukraine, others about global plutocracy, others about the 2030 Agenda. One participant claims that Musk is part of Trump's cabinet and that both "row in the same direction."

What MEGA means and where the slogan comes from

The acronym copies the formula Trump used in the United States and transfers it to the continent. There is no document, manifesto, or concrete proposal behind it: it is a slogan, and as such, it works. A campaign slogan without a declared campaign.

The most repeated reading at the start of the thread is that Musk acts as a battering ram for the State Department: saying online what a government cannot say in a communiqué. Those supporting this thesis add that the figure has an army of communication experts behind him and that his personal fortune —one user attributes nearly $450 billion to him— makes any immediate economic calculation irrelevant. It’s fun to drop a tweet and make a president dance the polka, summarizes that current.

Opposite, the contrary suspicion: that the slogan is just marketing. That Tesla needs the European market, that rockets need public contracts, that noise is the cheapest way to keep the brand in the shop window. What does he get in return?, asks the original poster. The honest answer from the topic starter was: "I can't go further than that, I could only speculate."

The suspicion of a worldwide plutocrat government

As the conversation pogre, the focus shifts from the person to the system. The most repeated accusation is not against Musk, but against the idea that a handful of billionaires decide the political course of entire continents. A world-level plutocratic government, they call it.

Within that current coexist two incompatible narratives. One argues that wokism was the friendly face of a totalitarian project and that MEGA is simply the relay: another type of vassalage to the empire, with Orbán, Milei, or Meloni as visible heads instead of social-democratic governments. The other narrative sees a purge: the system sacrifices its own first, and what we are seeing is a settling of scores among elites, not a change of course.

There are even those who take the analysis to religious ground and argue, half-jokingly, that Musk meets all the requirements of the Antichrist described in the Bible. Irony runs through the whole thread: Are you not tired already of saviors who come to help you be rich and happy in exchange for nothing?, summarizes one of the most cited messages.

Gas, Ukraine, and the Nord Stream blown up

The most concrete argument launched in favor of the slogan is energy-related. A Europe without war in Ukraine, with available Russian gas and without depending on US supply, would be —according to this thesis— more prosperous and less subjugated. The Nord Stream blown up appears in the conversation as a symbol of what was lost.

The objection arrives quickly: if gas flows again, who guarantees it won’t be cut off when convenient for the supplier? The specific question raised is what value reversible supply has if it remains at the mercy of the imperial whims of whoever controls it. Energy dependence does not disappear by signing a slogan, it only changes masters.

Regarding Ukraine, the matter remains exactly where it was: some believe Trump and Musk share the goal of ending the war, while others suspect the real plan is to scam Pilingui for the umpteenth time, as was done —it is argued—with previous agreements.

Sánchez's response and the investor showcase

While the slogan circulated, Pedro Sánchez published his own message in English offering Spain to investors: "We welcome investors in Spain", mentioning the most ambitious energy plan and digitalization. The contrast did not go unnoticed.

The harshest reply came from the bureaucratic side: according to this current, those investing in Spain face taxes that make profit impossible, the slowest bureaucracy on the planet, and the risk of having their facilities expropriated in two years. You have to be crazy to invest in Spain, the European Venezuela, states one of the most upvoted messages.

Against that, the historical diagnosis: Spain had the second-largest fishing fleet in the world, industry, agriculture, and its own currency. All that, this reading argues, was handed over in exchange for a promise of prosperity that never arrived. The country, says another message, never mattered in this marketplace of petty traders.

The rightward turn and the purge nobody knows where it ends

The final part of the thread abandons Musk and focuses on what is perceived as a cycle change. A rightward turn across Europe that, according to the most widespread reading, the system is allowing because it benefits them: sacrificing first those with dirty laundry and then we'll see.

The floating question is whether that turn will change anything real. The most skeptical answer: parties promising mass deportations already admit privately that they are politically impossible, and those who reach power end up managing the same thing with a different wrapper. The fast lane and the slow lane, the right and left hands, white and black magic: the result would be identical.

The proposal that does appear strongly is that of a single European party, with the same ideas for the entire continent, versus the fragmentation of national acronyms. And a prior condition that repeats itself: getting rid of the Anglo-Saxons and bringing the French into line before aspiring to anything.

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Remains the disorienting fact. The slogan was launched, discussed, and nobody has been able to say exactly what it contains. No document, no proposal, no figure. Just three words in capital letters and a link. And yet, the thread continues, feeding everyone who believes they know what it means.