Lola Gallardo Moves to OnlyFans as Liga F Remains Without a Television Deal
Lola Gallardo, captain and goalkeeper for Atlético de Madrid, announced her move to OnlyFans, promising an "exclusive view" of her life on and off the field. Meanwhile, Liga F matches are still struggling to find a buyer.
No Bids for Liga F Rights
The international player from Seville boasted about a sport that "is gaining enormous popularity." The television market tells a different story. Liga F rights remain without a private buyer, and according to a forum comment, they ended up on TVE funded by public money. One post claims: "They want to promote a product that isn't popular." Another comment mentions Liga F matches appearing in La Quiniela (a Spanish sports betting game).
Closeness to Fans and Business Model
The player presented her move as a way to shorten the distance with fans. The gesture is legitimate, and it also reveals something uncomfortable: when the official platform doesn't deliver, a direct channel is sought. Some believe women's football has been pushed by media and public funds beyond its actual demand.
How much of this step is about connecting with fans, and how much is about seeking an audience that the product, for now, hasn't found on television?
Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication.
Read the full discussion (48 replies).
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