King Felipe VI's niece, Irene Urdangarin, embraces influencer role with anti-consumerism message: "I feel productive"

King Felipe VI's niece, **Irene Urdangarin**, joins the sustainable fashion trend with an anti-consumerism message, feeling "productive" when choosing outfits.

## Sustainable fashion and Irene Urdangarin's message

The niece of King Felipe VI, **Irene Urdangarin**, has shown her support for circular and sustainable fashion. She participated in an initiative by MUSED 852, a platform born on social media with the slogan "Wear Something Borrowed". The goal is to extend the lifespan of clothing and combat excessive consumerism.

## The "productivity" of circular fashion

In a video shared by the platform, **Irene Urdangarin** explains her approach to dressing. "Depending on the time and how I feel each morning," she comments. She adds that, upon feeling "like an athlete" one particular morning, she felt "productive," which led her to enjoy an "incredible walk." Her statement underscores the connection between conscious clothing choices and a sense of personal well-being.

## A step against consumerism

The MUSED 852 initiative seeks to foster a change in consumer mindset, promoting clothing reuse and exchange. **Irene Urdangarin**, by joining this cause, uses her visibility to send a clear message: it is possible to feel good and be fashionable without falling into the constant consumption spiral. Her participation serves as an example of how public figures can positively influence the adoption of more responsible habits.