John MH: Air-Cooled Porsche, Two Daughters, Living with Parents

John MH: An air-cooled Porsche, two daughters and living with his parents

John MH lives with his parents and has two daughters. He also owns an air-cooled Porsche, the kind of car that years ago could be bought for four figures and today doesn't go below six. A cult sports car at the door, two mouths to feed and no home of his own: that contrast is what has put the spotlight on this content creator, who streams live and has carved out a niche talking without filter about classical music, literature, cars and politics. And it's not the only mismatch. The same man who declares himself a communist and admires Stalin and Lenin makes a living, precisely, from the market.

How much does an air-cooled Porsche 911 cost?

The floor of this market has multiplied since the start of the century. In 2000, an air-cooled 911 could be bought for 1,700,000 pesetas, about 10,200 euros, and examples arrived from Germany in droves. 993s were advertised for 15,000 or 20,000 euros at that same time. Today, an air-cooled one demands at least 60,000 euros, and anyone who bought years ago for 25,000 or 30,000 hasn't had to do anything to double their bet.

The anecdote that best measures this madness is a 1950s Mercedes, a gullwing, that in 1999 lay abandoned on a London street, with no one moving it, turned into just another old car. A decade later, a basic unit reached half a million euros at auction. The classic car buyer doesn't always get it right. When they do, the result is downright obscene.

The IMS and the series you should look at closely

Within the brand itself there are good 911s and 911s that ruin their owner. Serious reliability problems start from the 996 series onwards. Earlier ones, the air-cooled, don't carry that curse, though they do have another fruta: that of being cars that punish any excess at the wheel. Some argue that only skilled drivers should drive them; against that weighs the argument that no modern car drives itself. Rarity, in any case, is already part of the price.

From a workshop closed by the pandemic to live streams

The biography surrounding the car explains much more than the spec sheet. The story goes that he was a talented guy who dropped out of school as a teenager, worked in hospitality and set up a successful vehicle repair business. The pandemic, first, and caring for his vvife, who had cancer and later died, brought the company down. Today he makes a living in front of a camera.

There are the figures of the digital business: three YouTube channels, live streams on Twitch, donations and mentoring. The most conservative estimates speak of between 1,000 and 2,000 euros per month; the most generous, 3,000 or 4,000 in a good month. All with fewer than 50,000 subscribers on the main channel, which says a lot about how the attention economy has changed: you no longer need a huge mass, just a minority willing to pay.

Communism, Porsche and the rest of the contradiction

The point that most bothers his own audience is ideological. A guy who defends communism, who quotes Stalin and Lenin with admiration and who dismisses other creators without hesitation doesn't fit well with a fortune that revalues on its own. Some read it as poorly digested idealism; others as posturing and little more. Neither reading explains much, because the incoherence between what one preaches and what one owns is a classic of the human race.

What does explain something is the calendar. The car is not the whim of a nouveau riche: it's an asset bought at a bargain price that the market has multiplied. In 2000 the same type of vehicle cost 10,200 euros. Today the floor is 60,000. The piece that seemed an extravagance turns out to be the most solid part of the balance sheet.