El Plural's revenue up 73% under Sánchez in Moncloa
El Plural reported €1.63 million in revenue in 2024, 73% more than in 2018, when Sánchez arrived at Moncloa. Institutional advertising and NGOs, under…
English · Original discussion in Spanish · Published
El Plural's revenue soars 73% since Sánchez arrived at Moncloa
The digital newspaper has just turned 20, and its editor, José María Garrido, celebrated with an article boasting of journalistic "eternity." The numbers back him up: according to the company's latest annual accounts, which this newspaper accessed through the Insight View platform, the outlet reported revenue of €1.63 million in 2024, 73% more than in 2018, the year Pedro Sánchez landed at Moncloa.
The timing is no coincidence. The growth is concentrated in institutional advertising (with some pointing especially to the ministries once overseen by Podemos) and in funds that, according to the analysis of the accounts, flow through NGOs linked to the Government's orbit. Some sum it up in a formula: State → NGOs → media. A circuit that would allow friendly outlets to be sustained without public money officially appearing in their billing.
El Plural prides itself on its independence, but critics call it a "pamphlet" and note that the newspaper, led in its early years by the late Enric Sopena, maintains an editorial line aligned with the interests of Spain's Socialist Party (PSOE). €1.63 million is not a fortune, but the 73% is a clear signal: the influence business, whether by conviction or necessity, is sailing full steam ahead.
The digital newspaper has just turned 20, and its editor, José María Garrido, celebrated with an article boasting of journalistic "eternity." The numbers back him up: according to the company's latest annual accounts, which this newspaper accessed through the Insight View platform, the outlet reported revenue of €1.63 million in 2024, 73% more than in 2018, the year Pedro Sánchez landed at Moncloa.
The timing is no coincidence. The growth is concentrated in institutional advertising (with some pointing especially to the ministries once overseen by Podemos) and in funds that, according to the analysis of the accounts, flow through NGOs linked to the Government's orbit. Some sum it up in a formula: State → NGOs → media. A circuit that would allow friendly outlets to be sustained without public money officially appearing in their billing.
El Plural prides itself on its independence, but critics call it a "pamphlet" and note that the newspaper, led in its early years by the late Enric Sopena, maintains an editorial line aligned with the interests of Spain's Socialist Party (PSOE). €1.63 million is not a fortune, but the 73% is a clear signal: the influence business, whether by conviction or necessity, is sailing full steam ahead.
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Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication. Read the full discussion (14 replies).
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