Cadena SER's embarrassing stunt: when state morality has already been decreed

Cadena SER shared on X the emotional reaction of two boys after finishing watching 'La bola zaina'. The episode shows how the media use emotion to generate engagement.

## The reaction Cadena SER shared
**Cadena SER** posted a video on **X** in which two boys react emotionally after finishing watching '**La bola zaina**'. The scene shows the moment when the young men express their feelings after the screening. There is no further context in the post: no date, no place, no details about the work.

## Emotion and audience
Radio and television networks have embraced social media to amplify emotional moments. **Cadena SER**, with a presence on **X**, uses this kind of content to connect with its audience. The reaction of two boys to '**La bola zaina**' is one example. The value of these clips lies in their ability to generate instant identification.

## State sarracena and second-hand embarrassment
The headline accompanying this story alludes to a supposed decreed state sarracena. However, the **Cadena SER** post mentions no such thing. It simply shows an emotional reaction. The connection between the two elements is not made explicit in the material shared.

## The media's role in spreading emotion
Media outlets increasingly seek engagement through content that appeals to feelings. **Cadena SER** is no stranger to this trend. The reaction of two boys watching '**La bola zaina**' fits into that strategy. Viewers consume these clips as small doses of humanity.