AI infographics: the visual spam flooding Twitter and LinkedIn

AI infographics: the visual spam flooding Twitter and LinkedIn

Have you noticed that your Twitter timeline has filled up with infographics that look like carbon copies, with the same arrows, the same icons and the same typography? It's not your imagination. A wave of images generated by artificial intelligence is taking over feeds on platforms like Twitter, Instagram and LinkedIn, especially on accounts focused on entrepreneurship, marketing and AI. The problem isn't the content – which sometimes has substance – but the alienating uniformity: they all look like clones, made with the same prompt and the same visual style.

The tunnel effect of uniformity

The flood of infographics with identical design produces the opposite of the intended effect. Instead of grabbing attention, the eye filters them out as noise. Users admit they scroll past without reading, and some even mistake them for ads. The paradox: by repeating the same formula over and over, AI has managed to make nobody stop to look at what they actually say.

Errors that beggar belief (literally)

The most glaring issue is the glaring mistakes that slip through. Arms that don't fit, phrases like "love melted everyone" in a supposed infographic about civilization, or melted feet and elbows. Some of these images have even made it into church contexts, which gives an idea of how far the plague has spread. The rush to publish AI-generated content without review is sowing visual misinformation.

A new form of digital pollution

It's not just that the infographics are ugly or repetitive; they erode the credibility of whoever publishes them. In an environment where anyone can generate an image in three clicks, the absence of quality control turns visual marketing into a minefield. As one observer quips, a new term is needed: "natural unintelligence". The fact is that, in the end, AI is making intelligence – the real kind – a scarce commodity on the timeline.