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Doritos cambia su logo

_Agamenon · 2019-08-30T07:59:12+00:00

Ditching The Logo: A Look At Doritos' New Marketing Strategy Jayson Derrick , Benzinga Staff Writer trincOW August 26, 2019 10:42am 2 min read Comments Marketing experts might argue a company's logo is the most important antiestéticature to use in an ad campaign, but PepsiCo, Inc. PEP is trying to prove otherwise with a new logo-free ad, The Wall Street Journal reported Monday. What Happeined Frito-Lay, the snack arm of PepsiCo, is kicking off a marketing initiative dubbed "Another Level," according to WSJ. Traditional commercials where Doritos advertises its name will be replaced with clues, including references to "red and blue bags with the stuff you love in it." In a commercial set to air during the MTV Music Video Awards, a narrator states: "For a chip so iconic, we don't need to name it, cause this is an ad with no logos, no jingles, no gimmicks." Why It's Important Doritos is certainly taking a risk with its new campaign by not identifying itself, and this is part of the company's plan. Rachel Ferdinando, senior vice president of marketing at Frito-Lay, told WSJ there is now a new "desire to almost reject traditional advertising." The ad campaign also fits in within a broader trend in marketing in which brands need to appear to be less promotional and embrace new means of reaching consumers, the newspaper said. Examples include product placement in TV and film and entertaining social media content. What's Next Doritos has no plans to permanently remove its logo from advertising, according to WSJ. After all, the brand is counted on year after year to showcase a funny Super Bowl commercial. Pepsi shares were trading 0.9% higher at $131.44 at the time of publication Monday. Related Links: Analyst Sees 'Merit' In Buying Coca-Cola And Pepsi, But Which Stock Has More Upside? Pepsico: A Trucker In Shipper's Clothing Posted-In: Doritos frito-lay snacks The Wall Street JournalNews Media Best of Benzinga © 2019 Benzinga.com. Benzinga does not provide investment advice. All rights reserved. Related Articles (PEP) Stocks That Hit 52-Week Highs On Thursday What Motivates CEOs Like Tim Cook And Elon Musk To Wake Up Every Morning Cannabis CEOs See Holistic Branding As Key To Consumer Experience Amgen, PepsiCo And More 'Fast Money' Picks For August 15 Analyst: New UPS CFO Brings Outsider Perspective UPS Takes Rare Step Outside Four Walls, Names Pepsi Executive New CFO Compra Doritos aquí: Doritos Tex Mex Nachos de Maíz Frito con Sabor A Queso - 280 gr: Amazon.es: Alimentación y bebidas