Women who ooze femininity vs those deemed coarse

A viral tweet contrasts the femininity of a Spanish game show contestant with that of slim women with husky voices. The economics of aesthetics also values what cannot be seen.

English · Original discussion in Spanish · Published

A viral tweet argues that femininity does not depend on looks or weight, but on a perception that is hard to measure. The economics of aesthetics has spent years trying to quantify that intangible capital.

A post by a contestant on the Spanish TV show **La Ruleta** sparked a debate on social media about what it means to ooze femininity. A viral comment claimed that a plus-size woman wearing hoop earrings can convey more femininity than a slim, fit woman if the latter has a raspy voice and comes across as coarse. The text, shared on **X**, even compared named figures from the music world.

## Aesthetic capital does not show up in GDP

Economists have spent decades measuring what is called aesthetic capital: the economic return society assigns to appearance. Classic studies from the 1990s show that physical attractiveness translates into higher wages in customer-facing sectors. But that wage premium is calculated using observable traits: weight, height, facial symmetry. The intangibles — voice, gesture, presence — never make it into any survey.

## Voice as an economic variable

The viral comment introduces a variable that economic literature barely touches: timbre. A raspy or shrill voice can hurt you in job interviews and customer service, just like an unkempt appearance. There are no official figures because nobody measures it. The labour market, however, charges or pays for it every day.

## The weight of other people's judgment

The original post mixes admiration and contempt in the same sentence. That ambivalence is the raw material of the economics of prestige: what is valued is not the body, but the signal the body sends. A hoop earring can be read as stable commitment; a few extra pounds, as carelessness or as confidence. The market reads signals, not people.

The debate over femininity has no accounting answer. Any assessment of someone else's appearance — your own or by comparison — is best taken as an opinion, not a diagnosis.

Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication. Read the full discussion (3 replies).

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