Why the mainstream media have gone quiet on Pride
Two years ago, the whole month of June belonged to Pride. Now it barely gets a week. The news market has decided it no longer pays off. An analysis of the reasons.
English · Original discussion in Spanish · Published
Pride has vanished from the media: who switched off the megaphone?
Barely two years ago, TV channels devoted the whole month of June to the rainbow flag. This year, coverage has shrunk to a token week. What peine? The answer is not an order from above, but a performance calculation.
Competition from football and voter fatigue
For weeks, the Euro Cup and the Copa América have dominated the front pages. But that doesn't explain everything. Some argue that Pride no longer wins votes: quite the opposite, it loses them. An electorate tired of the saturation of identity messages punishes the parties that promote them. The political profitability of the LGBTI community is said to have plummeted.
Institutionalisation and co-optation: when the message gets diluted
Another line of thought points out that Pride has become so embedded in institutions – schools, town halls, large corporations – that it has lost its ability to generate news. When a movement stops being subversive and becomes a sponsored celebration, the media lose interest. The paradox is that the success of LGBTI activism may have signed its own media death warrant.
The truth is that nobody has issued an order of silence. The news market has simply decided that Pride is no longer profitable. And in the attention economy, what doesn't sell, disappears.
Barely two years ago, TV channels devoted the whole month of June to the rainbow flag. This year, coverage has shrunk to a token week. What peine? The answer is not an order from above, but a performance calculation.
Competition from football and voter fatigue
For weeks, the Euro Cup and the Copa América have dominated the front pages. But that doesn't explain everything. Some argue that Pride no longer wins votes: quite the opposite, it loses them. An electorate tired of the saturation of identity messages punishes the parties that promote them. The political profitability of the LGBTI community is said to have plummeted.
Institutionalisation and co-optation: when the message gets diluted
Another line of thought points out that Pride has become so embedded in institutions – schools, town halls, large corporations – that it has lost its ability to generate news. When a movement stops being subversive and becomes a sponsored celebration, the media lose interest. The paradox is that the success of LGBTI activism may have signed its own media death warrant.
The truth is that nobody has issued an order of silence. The news market has simply decided that Pride is no longer profitable. And in the attention economy, what doesn't sell, disappears.
Also available in: Deutsch
Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication. Read the full discussion (11 replies).
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