The hidden cost of cheap clothes: frugal fashion maths that adds up
Two pairs of jeans. Same supermarket brand, same sale price: €15 a pair. Within a year, both torn at the crotch. The case, a recurring one in many households, illustrates a rule the fashion industry would rather you didn't calculate: cost per wear. A €60 pair of trousers that lasts ten years works out at €0.50 per wear; a €15 pair that lasts a year comes to €1.25 if worn twice a week. Buying cheap is, literally, more expensive.
The 80-20 rule in your wardrobe
Those who spend more save more, but not always. The key is telling impulse buys from wardrobe staples. Classic pieces — a V-neck jumper, straight-cut jeans — get worn 80% of the time. Passing fads just pile up. The experience of consumers still wearing jumpers inherited from their parents shows that textile quality twenty years ago bears no comparison with today's. Mid-range T-shirts from C&A, for example, have been known to last 15 years without tearing.
Washing, sewing and second-hand: the savings triangle
Washing cold, using the short cycle, turning garments inside out and avoiding the tumble dryer can triple the life of a T-shirt. But the best-kept secret is knowing how to sew. A made-to-measure First Communion dress costs €130 in fabric; a bought one, €400. A ballet tutu: €13 in materials versus €50 in a shop. Second chances count too: Cáritas charity shops sell nearly new clothes for €3, and sales at labels like Roberto Verino offer discounts of up to 60%.
The figure that turns things around
With today's margins, the fast fashion industry needs consumers to replace their wardrobes every season. The calculation on the table: if a €60 pair of trousers lasts ten years, its annual cost is €6. Seven €10 T-shirts that wear out within a year add up to €70. The rational choice is not to buy more, but to buy better. And yet most people still go for the "bargain" that ends up costing more.
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