Who Really Makes Hacendado Products?
Analysis reveals Hacendado manufacturers and price discrepancies versus competitors, offering data and alternatives for Spanish shoppers.
English · Original discussion in Spanish · Published
Hacendado: Trusted Private Label or Price Trap?
When a regular Mercadona shopper tried Carrefour, they found that €120-150 covered the entire month, compared to the €200 spent at the Valencia-based chain for the same basket. This is not an isolated case: a thread that started as a recommendation club for Hacendado products evolved into an in-depth analysis of the company's commercial practices.
The Myth of the Cheapest Private Label
The first surprise comes with yogurts: according to shared data, Hacendado brands are 20% more expensive than equivalent products from Día. It is not the only product where the comparison does not favor Mercadona. Multigrain bread, burgers, and ice creams receive criticism for their price or composition. "All pressed meat products are slaughterhouse waste mixed with starch," one user warns. The strategy of eliminating national brands to force consumers to buy Hacendado generates growing discontent.
The Supplier Map: What Mercadona Doesn't Tell You
One of the most valuable messages in the debate is the exhaustive list of manufacturers producing for Hacendado. Olive oil is supplied by Sovena Group; crushed tomatoes by Cidacos; beer by Font Salem; ice creams by Alacant; fried snacks by Grefusa; processed cheese slices come from the former Kraft factory sold to Ruiz Mateos. This transparency allows consumers to know what is really behind each label and, in many cases, avoid paying extra for a product sold cheaper under another brand.
The Supermarket War: Where to Shop Better?
The thread does not limit itself to criticism: it offers concrete alternatives. Carrefour Discount and Carrefour's private label fare well, as does Día for certain basics. The general recommendation is to diversify: "the best way to save money is to have a shopping list and a good memory for prices," summarizes an analysis. Direct online purchases from organic producers are also mentioned. The conclusion is that there is no single supermarket that is always cheaper, and loyalty to one chain usually costs dearly.
The surprising fact arrives at the end: the list of Hacendado manufacturers includes everything from multinationals to small regional companies, demonstrating that the private label is not a homogeneous product. Each category deserves individual scrutiny.
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Related Forum Discussions
When a regular Mercadona shopper tried Carrefour, they found that €120-150 covered the entire month, compared to the €200 spent at the Valencia-based chain for the same basket. This is not an isolated case: a thread that started as a recommendation club for Hacendado products evolved into an in-depth analysis of the company's commercial practices.
The Myth of the Cheapest Private Label
The first surprise comes with yogurts: according to shared data, Hacendado brands are 20% more expensive than equivalent products from Día. It is not the only product where the comparison does not favor Mercadona. Multigrain bread, burgers, and ice creams receive criticism for their price or composition. "All pressed meat products are slaughterhouse waste mixed with starch," one user warns. The strategy of eliminating national brands to force consumers to buy Hacendado generates growing discontent.
The Supplier Map: What Mercadona Doesn't Tell You
One of the most valuable messages in the debate is the exhaustive list of manufacturers producing for Hacendado. Olive oil is supplied by Sovena Group; crushed tomatoes by Cidacos; beer by Font Salem; ice creams by Alacant; fried snacks by Grefusa; processed cheese slices come from the former Kraft factory sold to Ruiz Mateos. This transparency allows consumers to know what is really behind each label and, in many cases, avoid paying extra for a product sold cheaper under another brand.
The Supermarket War: Where to Shop Better?
The thread does not limit itself to criticism: it offers concrete alternatives. Carrefour Discount and Carrefour's private label fare well, as does Día for certain basics. The general recommendation is to diversify: "the best way to save money is to have a shopping list and a good memory for prices," summarizes an analysis. Direct online purchases from organic producers are also mentioned. The conclusion is that there is no single supermarket that is always cheaper, and loyalty to one chain usually costs dearly.
The surprising fact arrives at the end: the list of Hacendado manufacturers includes everything from multinationals to small regional companies, demonstrating that the private label is not a homogeneous product. Each category deserves individual scrutiny.
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Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication. Read the full discussion (116 replies).
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