White men, stop harassing women: L'Oréal ad sparks boycott talk

The new social engineering in advertising that has the forum up in arms

Is today's advertising a social engineering tool seeking to alienate the European consumer, or simply a total disconnect between brands and their demographic reality? L'Oréal's recent ad urging white men to stop harassing women has unleashed a wave of criticism on the forum, where users see in this type of campaign a repetitive pattern of globalist propaganda that, far from persuading anyone, is triggering an active boycott of the brands involved.

The boycott as a response to the official narrative

For many forum members, this ad is not an isolated incident but a continuation of a strategy started by firms like Gillette years ago. The prevailing stance is outright rejection: consumers feel singled out and stigmatized, which has led to a conscious decision to stop buying products from companies that, in their view, use advertising to invert reality. The influence of major asset managers such as BlackRock, Vanguard and State Street is mentioned constantly, with users pointing to them as the real drivers of these corporate agendas, on the premise that regardless of social backlash, their market position is secured by the current financial structure.

The disconnect between brand and customer

There is an ironic consensus about the futility of these campaigns: users argue that brands are shooting themselves in the foot by alienating their core customer base. Other examples are analyzed, such as IKEA campaigns or the censorship of comments on video platforms, interpreting them as proof that propaganda tolerates no dissent. Skepticism in the thread is absolute: users perceive an "inversion of reality" in which the European man is incivil while real problems of safety or coexistence are ignored, making it clear that, for the average forum member, a brand that crosses the line into social engineering is a brand that loses its customer forever.

The question left hanging is not whether these brands will change their strategy, but how much longer they can sustain a narrative that, judging by sales figures and direct consumer feedback, seems increasingly out of touch with the street.

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