TheGrefg's rival El Xocas ditches youthful looks and announces a wardrobe overhaul
Spanish streamer El Xocas says he is done dressing young. Social media reacts with irony, comparing him to El Rubius, who at 30 still dresses like a twenty-something.
English · Original discussion in Spanish · Published
El Xocas ditches the tracksuits and wants to dress like a grown man
El Xocas has said it plainly: tired of dressing like a kid, he has announced a shift toward menswear. The statement, shared on social media, has triggered a wave of irony. No sale announcement generates quite so much skepticism.
Real change or rebranding?
Behind the headline lies the old question facing every influencer approaching thirty: how to age without losing your audience. El Rubius, thirty-something and counting, remains anchored in a twenty-something style, and along the way pockets a fortune from Rockstar sponsorships. The comparison is inevitable: if the youthful look still pays the bills, why give it up?
The politics of the wardrobe
Some read the move as a surrender to pressure from "proge" companies that reward aesthetic correctness. Others, more stubbornly, point out that changing your tailor does not change the message: they may dress him in silk, but he will still be the same person.
The prediction is that in less than a month he will be back in his XXL hoodie. Or maybe not. The problem is not the clothes, but whether the advertising market will still buy his new image. On that, no one dares make a forecast.
El Xocas has said it plainly: tired of dressing like a kid, he has announced a shift toward menswear. The statement, shared on social media, has triggered a wave of irony. No sale announcement generates quite so much skepticism.
Real change or rebranding?
Behind the headline lies the old question facing every influencer approaching thirty: how to age without losing your audience. El Rubius, thirty-something and counting, remains anchored in a twenty-something style, and along the way pockets a fortune from Rockstar sponsorships. The comparison is inevitable: if the youthful look still pays the bills, why give it up?
The politics of the wardrobe
Some read the move as a surrender to pressure from "proge" companies that reward aesthetic correctness. Others, more stubbornly, point out that changing your tailor does not change the message: they may dress him in silk, but he will still be the same person.
The prediction is that in less than a month he will be back in his XXL hoodie. Or maybe not. The problem is not the clothes, but whether the advertising market will still buy his new image. On that, no one dares make a forecast.
Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication. Read the full discussion (10 replies).
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