The PrimaPrix Raid: How to Save 87% on Fresh Pasta Using Expiration Dates
On Friday, October 31, 2025, a shopper managed to buy 13 packs of Rana ravioli filled with Parmigiano cheese and asparagus for just €6.50. The regular price per pack in any supermarket is around €3.95. The key was the expiration date. It was a long weekend, and the store needed to clear stock expiring that day and the next two. At 50 cents per pack, the savings exceed 87%.
Stockpiling Logistics: Two Freezers Overflowing
To take advantage of these deals, the consumer has built a home storage infrastructure. Two chest freezers, one 98 liters and another 201 liters, are completely full of products nearing expiration. He even uses 8-liter water jugs on top of the lids to keep them closed, as the accumulation prevents a proper seal. Additionally, there are 39 chocolate-filled, sugar-coated donut-style pastries stored in the fridge freezer. This inventory management recalls pantries from times of scarcity.
Between Efficiency and Food Safety Risks
Reactions were immediate. While some applaud the ability to spot bargains and adjust household budgets, others question the quality of repeatedly frozen products and the cleanliness of the environment. Dumpster divers also appear, claiming they get the same or better items for free. But the underlying debate is different: to what extent is inflation pushing households toward more aggressive consumption strategies? As food CPI shows no signs of easing, the figure of the "expiry-date raider" emerges as another symptom of the purchasing power crisis.
The unanswered question is whether this consumption model is sustainable in the long term or just a patch while inflation persists.
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