The ‘staycation’ is a new euphemism for having no money.
August, thermometers near 40°C, and the latest summer trend is staying home. They call it ‘staycation’, blessing it with «studies» and presenting it as an almost philosophical choice: Spaniards prefer enjoying their cities' virtues. The reality slipping between surveys is less poetic: ice cream tubs at €4.20, draft beers at €4 without snacks, camping nights at €200 for four square meters of dirt. It’s not that they discovered the pleasure of an air-conditioned living room; it’s that summer costs have skyrocketed while salaries remain in the basement.
The old bill: what it costs to skip vacation
Those who stay also consume, and pay. A dinner out exceeds €80 for one dish and drink; four two-scoop ice cream tubs nearly reach €17. Hotels, according to reports, have risen by an average of 20% in a year. Diesel trades at €1.93 per liter. And beach-area campsites in Andalusia, that traditional low-cost alternative, ask €200 per night for a 4-square-meter plot. With these numbers, the decision to stay home stops being a personal preference and becomes an arithmetic operation. Staycation isn’t a lifestyle: it’s a balance sheet.
From posing to necessity: two currents face to face
In public discourse on this new summer austerity, two readings coexist. The first, officialist, presents renouncing travel as a triumph of sustainability and urban life: fewer crowds, more local consumption, proximity culture. The second, more grassroots, argues impoverishment and renunciation go hand in hand: if surplus disappears, vacations are the first thing dropped from the basket. Some add nuance: social media pressure has accustomed entire layers to flaunting trips they can’t afford, so staying at grandma’s house is also an antidote to Instagram posing. The consensus, if any, is unsettling: August, for many, is no longer chosen.
Village summers and September’s uphill struggle
One data point repeats: many people don’t renounce vacations, but hotels. Hometown villages fill up again in July and August, often at parents’ or grandparents’ homes, and basic service saturation shows. Meanwhile, lines at Cruz Roja (Red Cross) to collect textbooks multiply, and September looms as a climb that’s no longer just school-related: book bills, diesel hikes, consumer credits. Two annual climbs – January and September – with the latter loaded with unforeseen expenses. For some families, summer isn’t enjoyed: it’s managed.
Euphemism as politics
The underlying irony lies in language. Neologisms – staycation, coliving, and the workation already announced on the horizon – dress misery in trendy clothes. Some call it Agenda 2030, others point to PSOE (Spanish Socialist Workers' Party), and others sum it up with an older word: being poor. The core issue isn’t whether staying home is better or worse; it’s whether anyone is telling citizens the truth about what they can afford. The frog boils slowly: when ice cream costs €4.20 and salary doesn’t arrive, no surveys are needed to know which way the wind blows.
Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication.
Read the full discussion (133 replies).
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