Spain spends hundreds of thousands a month on campaign against male stereotypes
Six public bodies in Spain are spending hundreds of thousands of euros a month on a campaign with the slogan 'making dinner doesn't shrink your balls'. The spending and the message have sparked…
English · Original discussion in Spanish · Published
Six public bodies spend hundreds of thousands a month on campaign against male stereotypes
A campaign with a blunt slogan and a multi-million budget
The slogan "Relax, making dinner doesn't shrink your balls" has appeared in ads sponsored by six Spanish public bodies, it has emerged. Each of them devotes hundreds of thousands of euros a month to the initiative. The total monthly cost far exceeds what any citizen would consider reasonable for an awareness campaign.
Criticism over the cost and the ideological content
The entities backing the ads argue that they aim to break down gender stereotypes and promote shared responsibility at home. However, some analyses point out that the same budget is used to claim that "asking for men and women to have equal rights is fascist and sens", which creates a contradiction that is hard to explain. For others, the problem is not the message but the amount: "beach bars that aren't on the beach", a reference to bloated bodies that live off public subsidies.
The controversy has peine the debate over the effectiveness of public spending on institutional advertising, especially when the content is perceived as partisan. Meanwhile, the money keeps flowing and the ads remain on the streets. Conclusion: if anyone's balls are shrinking, it's not from washing the dishes.
A campaign with a blunt slogan and a multi-million budget
The slogan "Relax, making dinner doesn't shrink your balls" has appeared in ads sponsored by six Spanish public bodies, it has emerged. Each of them devotes hundreds of thousands of euros a month to the initiative. The total monthly cost far exceeds what any citizen would consider reasonable for an awareness campaign.
Criticism over the cost and the ideological content
The entities backing the ads argue that they aim to break down gender stereotypes and promote shared responsibility at home. However, some analyses point out that the same budget is used to claim that "asking for men and women to have equal rights is fascist and sens", which creates a contradiction that is hard to explain. For others, the problem is not the message but the amount: "beach bars that aren't on the beach", a reference to bloated bodies that live off public subsidies.
The controversy has peine the debate over the effectiveness of public spending on institutional advertising, especially when the content is perceived as partisan. Meanwhile, the money keeps flowing and the ads remain on the streets. Conclusion: if anyone's balls are shrinking, it's not from washing the dishes.
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Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication. Read the full discussion (47 replies).
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