Selling a flat or an OnlyFans account? You can no longer tell the difference

Is it a property listing or an OnlyFans promotion? Real estate marketing is becoming sexualized: viral videos, algorithms and a debate over the limits of the profession.

English · Original discussion in Spanish · Published

When a flat is sold with a backside: the new frontier of real estate marketing

A viral video shows a woman with a striking backside advertising a flat, but the property itself is irrelevant. The scene sums up how the line between selling a property and selling a sensual image has blurred on social media.

The algorithm shows no mercy

The strategy is obvious: use sensual content to attract clicks, even if the property ends up in the background. The comments give away the confusion: "I didn't catch what she's selling", "she's either missing ribs or has too much butt". The criticism cuts both ways: at the agent's professionalism and at a drift in marketing that increasingly demands more spice to stand out.

Two irreconcilable positions

On one side, those who see it as just another strategy: "if she sells, I'll buy", "doesn't matter, I'll buy it whatever it is". On the other, those who consider it disrespectful and unprofessional: "if a saleswoman like that came to me, I'd send her packing". The discussion goes beyond this particular case and points to social hypocrisy: the sensual is criticized, yet consumed.

The spillover effect of social media

One forum user says that when searching for "timber construction" or "gardening", semi-naked women show up in his results. The algorithm rewards sens over any other content, and the real estate sector is no exception. The question is whether this path is profitable in the long run or whether it ends up degrading the profession.

The debate remains open: while some see a simple marketing strategy, others complain that the flat is beside the point. The only certainty is that, in the age of the click, sens sells better than housing.

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Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication. Read the full discussion (67 replies).

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