Alsina, from equidistance to towing the line: the rumor shaking up the SER
The rumor that Carlos Alsina could replace Àngels Barceló at the helm of Cadena SER's morning show has peine the debate about the network's editorial drift and the journalist's own evolution. Media analysts point out that Alsina, until recently seen as a benchmark of moderation, has been shifting his discourse toward a line closer to the Government, coinciding with the months leading up to a Spanish general election.
The change of tone that did not go unnoticed
Those who have trinc his show for years detect a subtle but constant shift: less incisive interviews, an absence of awkward questions about corruption cases and a veiled defense of the Government's policies. A resurfaced video of Jesús Quintero, in which the legendary interviewer rebukes Alsina for his lack of firmness, has gone viral as proof that his style is nothing new — he has always tended toward lukewarmness.
But context matters. The SER has been losing its young audience and traditional listening figures drop year after year. Replacing Barceló — one of the Government's most critical voices — with a more pliable profile like Alsina would, according to some analysts, be a maneuver to secure editorial control in an especially volatile electoral cycle.
Lukewarmness or ideological realignment?
Opinions are divided. Some argue that Alsina was never a real counterweight, but a product of political correctness who now feels free to express his affinity with the PSOE (Spain's Socialist Party). Others contend that the transformation is recent and obeys a strategy to secure his job: the so-called 'red carpet effect' toward the SER.
What is certain is that the noise coincides with Prisa Radio's renewal plans. Internal sources say Àngels Barceló could be moved to Spanish public television to replace Xabier Fortes, while Alsina would take over the morning slot. A move that, if confirmed, would leave the SER without its main critical stronghold on the airwaves.
The question that remains is whether the listener — those who are left — will tell the difference between the old equidistance and the new docility before the ballot boxes decide.
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