QUELME unveils HEXPAÑA kits: the design dividing fans

QUELME unveils new HEXPAÑA kits and Elche's textile sector responds

QUELME's launch for HEXPAÑA has arrived with an aesthetic controversy nobody expected. The new collection, presented somewhere between triumphalism and absurdity, has peine two fronts: design and textile production. While some compare the pieces to the iconic Puma velcro sneakers, others point out that the same Chinese factory supplying official stores also feeds street vendors. Elche's textile sector, meanwhile, is demanding its place in the conversation.

The diagnosis: from velcro to the global supply chain

The immediate reaction to the new kits has been anything but mild. Some dismiss them outright, while others recall the children's velcro sneakers that defined an entire generation. The comparison is not innocent: those 90s models are back in today's colour pueblerino, and not out of well-executed nostalgia. The noise around the band of triangles, which crosses the garment like a printing error, has eclipsed any technical analysis of fabrics or fit.

Behind the aesthetics lies the other big issue: the supply chain. Chinese production is playing both sides, supplying official channels as well as street sellers. That double life of the product raises an uncomfortable question about responsible consumption that QUELME's launch fails to answer.

A redeemable version exists

Not everything is criticism. Amid the general rejection, a more nuanced view is emerging: the blue kit is winning sympathy, and the white one could work if that triangular band were fixed. The proposal is simple — put the flag on a diagonal and drop the triangle — but it clashes with the brand's design direction. In the end, QUELME's launch has achieved something remarkable: nobody is talking about prices or sustainability, only about a band of triangles. In a context of responsible consumption, that says a lot.