Pedro Sánchez says half of you are NPC farmed-out aura grinders

Politics is adapting to street language to connect with young people, while the real economy keeps setting the pace.

## Politics gets a makeover

The fact that **Pedro Sánchez** talks about "aura farming" or "NPCs" is no accident. It is an attempt to build bridges with a generation that uses these words to describe its reality. Behind the slang lies a search for recognition and for the feeling of contributing something, a kind of "earning points" in life. For many young people, the future looks uncertain, and the sense of being stuck in a loop, repeating actions without seeing tangible results, is palpable.

## Economy or pastime?

The concept of "aura farming" can be understood as devoting yourself to tasks that, while not generating direct income, do seek an intangible benefit. Think of the time invested in social media to build an image, or in activities that, without being productive in the traditional sense, do provide personal or social satisfaction. The line between investing time in something that enriches you and simply "hanging out" is often blurry, and the attention economy plays a crucial role here.

## The value of the intangible

In an increasingly digital world, the value of the intangible — experiences, social recognition, personal development — is becoming ever more important. While the traditional economy focuses on measurable goods and services, the "aura economy" refers to that other sphere where social and emotional capital are the currency. The key is knowing how to tell when these activities add to your life and career pogre, and when they subtract from it.