Monetizing euthanasia: business opportunity or madness?

A Spanish entrepreneur proposes an NGO to promote euthanasia using NextGen funds, volunteers and TikTok. We take a look at the controversial business model.

English · Original discussion in Spanish · Published

Can you build a profitable business by promoting euthanasia? A Spanish entrepreneur believes so, and has designed an NGO called 'Fundación Salida' (Exit Foundation) which, according to his plan, would encourage people to legally end their lives, using volunteers, social media and, of course, Next Generation EU funds.

The idea is as simple as it is unsettling: copy the Red Cross structure but with the opposite goal. Volunteers who are 'starving to death' (literally, according to the proposal) would convince terminally ill patients or anyone who wants 'out'. As a hook, they offer a free trial. The trick, the mastermind explains, is that if you commit suicide in trial mode, you are already dead and they can bill for that death. The revenue model includes European subsidies and monetizing consenting processes on TikTok.

The proposal, presented at an entrepreneurs' forum, has received reactions ranging from skeptical to sarcastic. One comment suggests replicating the Canadian method of asking people on the street who wants to be euthanized, pointing out that there most of them were fentanyl addicts. Another user jokes that if you make it free, it will fill up with people, like a massive concert.

The author of the plan insists they don't touch needles or chemical products: they only encourage, record and publish. 'It's all very philosophical,' he says, before confessing that he wants to 'take advantage of the trending' of legal euthanasia. The legal question, however, is a major stumbling block: does this fit within Spain's euthanasia law? European funds for 'wellbeing' would hardly be allocated to an association that actively promotes death.

In any case, the idea has already spread beyond the forum. If it materializes, we will see Fundación Salida volunteers at hospital doors. Or not. Perhaps the only casualty will be the project itself.

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Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication. Read the full discussion (20 replies).

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