Microsoft patents system that could show ads while you play video games

Microsoft has patented a system that could introduce advertising into video games. The technology would allow players to enjoy a set amount of time, after which an ad would be shown in order to continue.

## Scheduled interruptions

The idea behind this patent, filed by **Microsoft**, is clear: to monetize play time in a novel way. The proposed system would allow players to enjoy a gaming session for a set period. Once that time "credit" runs out, an ad would be displayed. The intention would be for these interruptions to happen at moments that disrupt the player's experience as little as possible.

## A new business model

This patent opens the door to a business model that could change the way video games are consumed. So far, the main models are buying the game, subscriptions, or in-game microtransactions. Microsoft's proposal adds another layer, where continued access to the game would be tied to watching ads. It's a concept already seen in free mobile apps, but its implementation in bigger titles could spark debate among gamers.

## The future of gaming advertising

The video game industry keeps growing. In **2023**, the global gaming market was estimated to have reached **184 billion dollars**, according to **Newzoo** data. The search for new revenue streams is constant, and in-game advertising, if implemented intelligently, could be one of them. The key will be finding the right balance so it doesn't feel intrusive and doesn't undermine the immersion players are looking for.