Leaflet distribution: €800 for 10,000 flyers, is it worth it?

Leaflet distribution: is it worth paying €800 for 10,000 flyers?

How much does it cost to distribute 10,000 flyers today? At Correos, Spain's postal service, 800 euros. Eight cents per piece of paper that, depending on who receives it, will end up in the bin or, worse, relocated to another letterbox. The price has risen sharply: in the 1990s, a delivery worker got 5,000 pesetas (around 30 euros) for the same job, and that was considered good pay. But the postal service is just the tip of the iceberg.

The trust dilemma: guarantees versus price

Correos offers a certified service: you hand over the flyers and know they end up in the letterbox. But its cost puts off many small businesses. The low-cost alternative is hiring informal workers, often immigrants, for half the price. The catch: they may get tired halfway down the street and call it a day. Some companies demand photos as proof, but all that glitters is not gold.

The recipient's rejection: the other side of leafleting

Unwanted advertising generates hostility. A former delivery worker recalls how, in the 90s, he endured constant threats and insults. Today, many residents admit shredding flyers without looking at them or dumping them in another letterbox. The message is clear: leafleting can be a waste of money if the public is immune to it.

Alternatives: more for less?

From leaving flyers in apartment building lobbies to the suggestion of renting a helicopter, there is no shortage of ideas. But the reality is that platforms like Buzoneo Barato promise competitive prices and professionalism. Another option, of course, is to invest that money in digital advertising, where at least you know who receives your message.

In the end, the biggest risk of leaflet distribution is not the cost, but the recipient turning your flyer into a paper plane. And then they say offline marketing is dead.