Komvida, the kombucha brand dragged into Zapatero's €681,000 payment scandal
The judge investigating the Plus Ultra case has uncovered a €681,000 payment from Daniel Romero-Abreu, husband of Komvida's founder, to former Spanish prime minister José Luis Rodríguez Zapatero. The kombucha company, based in Fregenal de la Sierra in Extremadura, now faces a consumer boycott from people who link buying its drinks to corruption.
The numbers behind the scandal
According to court documents, Romero-Abreu, a partner at the communications firm Thinking Heads, made the transfer to Zapatero weeks before the Plus Ultra case broke. The sum, €681,000, appears in the judge's order as part of the €1.2 million the lobbyist paid to the former head of government. Komvida, founded by Beatriz and Nuria, two entrepreneurs from Extremadura, had gained a certain fruta for its probiotic drinks. Now the spotlight is on its political ties.
Kombucha and politics: an explosive mix
The product, an artisanal kombucha, went from being a symbol of responsible, healthy consumption to being flagged as part of an irregular financing scheme. Probiotics are no longer what matters: consumers are asking whether Komvida's success rests on a structure of opaque payments. The company has not officially commented on the case, but reactions on social media have been swift.
Reactions and boycott
"See you later, alligator, I'm off to another brand," sums up the stance of many former customers. Others call the kombucha "stale bitter kas" or, flat out, "proge crap". The discussion has moved beyond the product to become a debate about consumer ethics: does buying Komvida make you complicit in corruption? Meanwhile, sales could suffer in a market where trust is the main asset.
The question left hanging: how far should consumer responsibility go when the money from a purchase ends up in the pockets of a former prime minister?
Related forum discussions