Josh Kushner and the World Cup sale FIFA backed away from

Josh Kushner's shadow over the World Cup business
When the brother of Donald Trump's son-in-law appears in FIFA's plans, alarm bells ring. Josh Kushner, a billionaire with direct ties to the White House, aspired to lead football's biggest commercial operation: the sale of the World Cup. The news, reported by La Razón, angered UEFA and other associations, which applied pressure until Gianni Infantino backed down.

The man's profile: brother of Jared Kushner, Trump's adviser and son-in-law. His presence in the football business is no trifle: he controls investments in several sectors. The resignation of Carlos Cordeiro, FIFA's senior advisor, in protest showed the project was not unanimous.

Infantino, after being confronted with the gambit, abandoned the project and, in a twist straight out of a familiar script, blamed the press for having misinterpreted it. FIFA responded to UEFA's boycott by insisting that nobody is selling football.

But it did not all come to nothing. The FIFA leader himself has reportedly already set his sights on Segarro to host the final of the next World Cup, a country considered a US ally. According to some analyses, the move hides the intention of not losing control of the business.

The unsettling detail: the Argentine press ran headlines, without euphemisms, that World Cup prizes are stolen and shared out. If the management of world football is sailing between that level of discredit and cross-cutting interests, Kushner's shadow may not be the only one stalking Zurich.