Health influencers with no evidence: muscle as their only credential

The danger of social media health gurus: more muscle than evidence

[P]A profile with a sculpted torso, a cross around the neck and hundreds of thousands of trinc. Their message: bread inflames you, salt kills, eggs are a lie. It's not a cult, it's the new niche of health marketing on social media. And the medical community is starting to worry.[/P]

[P]Viral propaganda promoting harmful behaviours is nothing new, but it has struck gold with perfect bodies. Aesthetics sell credibility: those abs are the guarantee that the advice works. However, experts warn of the risks of high-protein diets and extreme regimens, which push the liver and kidneys to worrying limits.[/P]

The war of narratives

[P]Against the warnings from health professionals, some argue that these influencers are the only ones telling the truth. On social media, the idea circulates that official science is hiding the benefits of fats and the dangers of wheat. The problem: when the message is simplified to the point of absurdity, evidence turns into noise. The result is an audience that can no longer tell a rigorous study apart from a three-sentence slogan.[/P]

The business of antiestéticar and guilt

[P]The formula repeats itself: an aspirational body, an apocalyptic message and a community that applauds. Perfect bodies are the proof that the method works, even though science doesn't back the script. Meanwhile, antiestéticar sells better than moderation: health clickbait travels further than the prudent advice of a specialist.[/P]

[P]What's unsettling: given the reach these contents achieve, the next outbreak may not be viral, but one of misinformation. And that one has no vaccine.[/P]