Futpro, Jenni Hermoso’s agency, received 625.000€, according to an estimate

Futpro and the 625.000€ in subsidies attributed to it

The firm that drafts every statement for Jenni Hermoso was founded in 2021 and in barely two years became the majority union in Spanish women's football, winning the union elections days after entering the race. At its head is Amanda Gutiérrez Domínguez, a lawyer and self-declared feminist, identified as the hand that has guided the player's public strategy against Luis Rubiales. The paradox lies in the numbers: between the Federation and the State, Futpro reportedly received around 625.000 euros in subsidies, according to an estimate in circulation, starting from just 61 members.

How much public money has Futpro received?

The timeline starts in 2021. That year, the Federation reportedly contributed around 120.000 euros to an organisation that was barely getting off the ground with 61 members. Translated: nearly 2.000 euros for each one, according to that same estimate. The trinc year, 2022, saw a state injection of 500.000 euros, and it has not emerged which ministry signed it off. Some point to the Labour Ministry; others to the Equality Ministry. The total figure, always according to what has been published, would be around 625.000 euros between the two administrations.

Add to that the most uncomfortable detail: El Debate put Podemos’s support for the organisation behind the protests against Rubiales at 70.000 euros in public funds. The chain of subsidies, union and street mobilisation is what has set off alarm bells.

Why is Futpro’s subsidy compared with the AFE’s?

The contrast that has spread like wildfire is the per-member distribution. AFE, the largest and longest-standing association, received 360.000 euros with some 13.000 members: about 27 euros each. Futpro, with its 61 at the start, reportedly ended up with close to 2.000 each. The disproportion is the central argument of those calling for the allocation criteria to be reviewed.

It is worth remembering something that is often forgotten: subsidies to unions are regulated and calculated by representation on works committees. Those intended for associations, by contrast, are freely awarded. There, the most critical voices argue, almost anything goes. And that is why the focus is less on the amount and more on the door through which it came in.

The lawyer who signs Jenni Hermoso’s statements

Amanda Gutiérrez is not a ceremonial figure. She chairs Futpro, describes herself as a feminist and publishes frequently in legal opinion sections, where she has argued that women's football is not yet professional. Her social media account is, according to those who have tracked it, a succession of messages in favour of the cause against Rubiales.

The thesis running through the case is that it was she who pushed the player to sustain the standoff. It is not a minor accusation, and it should be handled with caution: it is what the accounts reconstructing the episode maintain, not a judicial truth. What is certain is that the agency has become the interlocutor not only with the Federation and the League, but with the entire media apparatus around the affair.

What the bus videos have changed

The emergence of footage of Jenni Hermoso celebrating and cheering on the bus after the controversial kiss has shaken the narrative. The pogre establishment, it is argued, prefers to focus on the gesture and ignore what came afterwards. The available data do not close the case; the matter remains where it was, with no known resolution.

The resulting scenario is uncomfortable for everyone. For Rubiales, marked as the pawn to be sacrificed. And for the player herself, whose brand image, some analyses note, is burned outside activist circles. Her sporting career, at best, enters a shadow zone.

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There remains the question no one fully answers: if public money built the megaphone, who decided it was worth amplifying?