China turns its scientists into celebrities

China is promoting its scientists as if they were celebrities, putting them on giant screens. The goal is to inspire and foster talent in areas key to the country's development.

## fame for the wise

It seems that **China** has realized that rock stars and athletes are not the only ones who can inspire the masses. Now, the spotlight is on those who pull the strings of science and technology. Seeing **scientists** projected onto giant screens, as if they were pop idols, is not just a matter of image. It is a clear commitment to revaluing knowledge and research in a country seeking to lead innovation worldwide.

## a new era of recognition

This "celebrification" strategy seeks to connect the public with science in a closer and more aspirational way. By presenting these professionals as admired public figures, the aim is to spark vocations and generate a sense of national pride around scientific achievements. It is a way of saying: "this is what we do, and it matters." The message is clear: scientific talent is a fundamental pillar for the future of **China**.

## driving innovation

The display of scientists in public places, as if they were celebrities, underscores the importance the Chinese government places on research and development. In a global context of technological competition, boosting the image of scientists is a tool for attracting and retaining talent, as well as mobilizing resources toward cutting-edge projects. The idea is to create an ecosystem where science is not only valued, but also celebrated.