From hype to flop: the movies that couldn't deliver
The lights go down. Two hours of visual effects later, the viewer walks out with a strange feeling: the film that was supposed to change everything turned out to be just a pile of light and noise. It's not an isolated case. Every season has its blockbuster that promised the impossible and ends up on the audience's list of disappointments. Avatar is the perfect example, cited ad nauseam: five minutes of fascination with the 3D, then an unbearable slog built on the noble savage myth, like a two-hundred-million-dollar blue Pocahontas.
Even the classics end up on the bench
This time, the list isn't limited to recent box-office hits. The Nun 2 fails to scare for even a second after the craft of its predecessor. Uncharted stays a cheap Indiana Jones knockoff, and as for the Marvel universe, apart from a few exceptions, better left unsaid. But the most striking thing is that the classics don't get a pass either: The Big Lebowski is called an "overrated piece of nonsense", Citizen Kane gets snubbed, David Lynch's Dune adaptation is "mediocre and leaden", and some couldn't sit through even thirty minutes of Nolan's recent Odyssey. Even the first film in history, La sortie de l'usine Lumière à Lyon, appears as a disappointment.
What explains this gap between expectation and result? The main hypothesis points to the hype: when marketing inflates everything, any work, however good, falls short. The counterargument holds that many are simply bad, and no hype can save them. Both camps debate relentlessly, but cinema has yet to improve its oldest trick: the Lumière train made the first audiences run; now it's the public who runs out the door, finding nothing but smoke.
Summary of a discussion on Burbuja.info - Foro de economía, actualidad y política., translated from Spanish and reviewed before publication.
Read the full discussion (39 replies).
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